Entries by Katarina Dos Santos

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PRSA ICON 2022 Recap 

By: Katarina Dos Santos PRSA hosted its annual international conference, ICON 2022 in Dallas, Tex. from Nov. 11-14. The common theme across keynote speakers and breakout sessions was the importance of diversity, equity and inclusion (DEI) and how PR professionals are responsible for leveraging this message for their organizations. Here are a few takeaways from […]

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Introducing: Sunshine District PRSSA to PRSA Membership Scholarship Program

Thanks to the new PRSA Sunshine District PRSSA to PRSA Membership Scholarship program, the PRSA Greater Orlando chapter gained three new members! The program awards scholarships to cover membership dues to students. Let’s get to know two of the membership scholarship recipients and recent graduates! Blair Colson, University of Florida, April 2022 Tell us about […]

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A Letter from the President | August 2022

From the President’s Desk A message from Wendy J. Roundtree, APR Welcome back, PRSA Orlando! I hope you’ve had a restful and productive summer, because we are more than ready to bring back opportunities for you to learn, network and grow: Friday, Aug. 5: First Fridays Join us for informal conversation and networking with fellow […]

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A Letter from the President | June 2022

From the President’s Desk A message from Wendy J. Roundtree, APR It’s hard to believe we’re already in June. This month, we’re proud to partner with our friends at FPRA Orlando for Central Florida’s Media Mashup 2022, a half-day professional development conference on Thursday, June 16 at Ace Café Orlando. In addition to networking opportunities […]

Influencing Leadership and Transforming Behavior in Your Organization

During our May program, guest speakers Kelly Ferris, APR and Laura Lord-Blackwell, APR presented on “Influencing Leadership and Transforming Behavior in Your Organization.”  Together, Ferris and Lord-Blackwell shared the importance of knowing your organization and your audience to best implement an effective employee communication campaign.  Here are the top takeaways on becoming a trusted expert:  […]

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A Letter from the President | May 2022

From the President’s Desk A message from Wendy J. Roundtree, APR Pixie dust, blueberries, and celebratory APR cupcakes. Before the summer heat completely takes over, we found a number of ways to take advantage of the spring season! First, thank you to Walt Disney World Resort for sharing insights during our April program as they […]

Launching The World’s Most Magical Celebration

On April 19, 2022, the PRSA Orlando Chapter hosted its monthly breakfast program at the Citrus Club in downtown Orlando featuring guest speaker Jacquee Wahler, VP of Communications for the Walt Disney World Resort on “Launching The World’s Most Magical Celebration.” Wahler shared the various communications strategies her team utilized to promote the resort’s 50th […]