From the President’s Desk
A message from Wendy J. Roundtree, APR

More than 70 years ago, PRSA developed its first official code of ethics.

The Code not only serves as a guide for ethical practices but reminds us that we have an obligation to the pursuit of excellence. And while we recognize Ethics Month in September, our duty to maintain the highest professional standard is a critical part of what we do and say each day.

This month, I encourage you to take advantage of the many ethics resources available: engage in the “Ethics in Communication” Community on MyPRSA, email beps@prsa.org to get involved or tune in to the many webinars offered by PRSA National.
Need a snapshot of what we’re doing in Orlando this month?

**Virtual** Thursday, Sept. 15: Beyond Translation: Transcreating Stories for Multicultural Audiences When developing a multicultural marketing strategy, it is important to have content properly adapted to the language being used for your target markets. But to create meaningful connections, communicators must take it a step further and transcreate content that won’t get lost in translation.

Thursday, Sept. 15: APR Fall 2022 Information Session
Distinguish yourself from your peers and fine-tune your proficiency with an Accreditation in Public Relations (APR).

Thank you for your continued support of our chapter, and hope to see you soon at an upcoming program!

Wendy J. Roundtree, APR
2022 President, PRSA Orlando Regional Chapter