Thank you for supporting the PRSA Hardship Fund. Through your donations and a generous match from the board, we were able to renew six PRSA memberships.

PRSA Orlando Hardship Fund

A Message From Our President – April 2021

Stefanie Macfarlane, APR

April is a time for renewal. It’s hard not to feel the extra spring in your step when the sun is shining, birds are singing and plants and flowers begin to bloom. It’s also the perfect time to look into renewing your commitment to your profession and consider taking your career to the next level by becoming accredited since April is APR Month!

Becoming an accredited member demonstrates your professional competence and expertise, but also your understanding of PRSA’s Code of Ethics and your commitment to delivering the highest quality of work to your company and/or clients. Being an APR means more than just having the know-how and ability to do great public relations work, it communicates that you are a leader and mentor in the field and it truly sets you apart as one who is willing to go the extra mile to demonstrate your expertise and high standards!

Congratulations to the more than 60 members who have already demonstrated their expertise and commitment by becoming accredited! To celebrate, we will be featuring a few of our APR pros this month on our social media channels.

Interested in becoming accredited? Our Sunshine District is hosting an information session on April 27, or you can visit our website to learn more about our spring and fall APR workshops. If you have any questions, contact our Co-VPs of Accreditation Ann Marie Varga, APR and Kelda Senior, APR.

Do you want to deliver impactful communications for your clients or organization? Of course you do! Accredited professionals do just that by employing strategic communications, exactly the process we’ll be featuring during this month’s virtual program, “Celebrating APR Month with the Power of Strategic Communications,” with Jennifer Hudson, APR, president of ThinkBeyond Public Relations.  She’ll show us how to escape the “PR=Media” box and how a structured planning process can deliver greater impact. Be sure to register today!

Your volunteer board of directors is working hard to deliver impactful, insightful programming, as well as opportunities for networking and sharing ideas and best practices. Watch for opportunities for both virtual networking and some, small in-person gatherings coming soon.  While we are eager to get back to in-person programming, we have to ensure we can do so safely and in a way that is economically feasible for the chapter. The good news is we are heading in the right direction. Hopefully we continue to do so by keeping safety measures in place while more and more of us are able to get vaccinated.

More good news is that we are hosting PRSA’s International Conference (ICON) here at the Marriott Orlando World Center in October. We are so excited to showcase our city and welcome world-class programming and speakers here in our hometown. Watch for more details coming very soon!

Keep shining,

Stefanie Macfarlane, APR
President, PRSA Orlando Regional Chapter

About PRSA Orlando

The Orlando Regional Chapter of the Public Relations Society of America (PRSA Orlando) welcomes you. We are committed to providing quality professional development and networking for our members and anyone in the communications field.

We are diverse, come from a variety of industries, and are in various stages of our careers. Whether you’re looking to expand your horizons, change directions, or build new relationships, PRSA Orlando can play an integral role.

From our monthly chapter programs and events to conferences and resources available from the Florida-based Sunshine District and PRSA National, there are endless opportunities waiting for you.

PRSA Sunshine District Radiance Awards Presented by Publix

Entry Submission Period Now Open!

The Radiance Awards Presented by Publix recognize outstanding strategic public relations programs by Florida practitioners and organizations. The awards highlight PR campaigns and tactics that demonstrate excellence in research, planning, implementation and evaluation, as well as individuals who have shown great commitment to the profession.

To ensure transparency in the judging process, PRSA Sunshine District’s Radiance Awards Presented by Publix are scored by a PRSA chapter outside of the Sunshine

A 30-minute informational webinar will be held on Tuesday, April 13th at 10:30 a.m. EST to learn tips on submission entries from a panel of previous Radiance Award winners. Contact Lauren Leetun, APR at awards@prsasunshine.com to RSVP and receive the link.

Visit prsasunshine.org/awards for submission deadlines and details about the awards.