Entries by Katarina Dos Santos

DEI Glossary & Tips on Inclusive Communications

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair, and Doragnes Rivera Bradshaw, Diversity & Inclusion Committee Before your press release, blog, newsletter, social media post, or website update goes live, it will go through an editing process to ensure it is grammatically correct, and that it properly conveys the message and matches the […]

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‘A Year to Forget or A Year to Learn?’ As We Faced Global Pandemic, Social Unrest, Misinformation, Disinformation, Presidential Election

We all know 2020 has certainly been anything but normal, and many of us are ready to put it behind us and move on. But, as one speaker asked at this year’s PRSA ICON, “Strategic Communications: Navigating A World Disrupted” held virtually Oct. 26-29, is it “a year to forget or a year to learn?” […]

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Despite Adversity, Camaraderie, Caring and Commitment Still Constant

While there still remains so much uncertainty in the world about the ongoing pandemic, reopening schools and returning to some form of normalcy, one thing for certain that hasn’t changed is our fellow PRSA members who, despite adversity, are still bringing it — the camaraderie, caring and commitment. Whether it’s virtual monthly programs, professional development, […]

President’s Letter: June 2020

Pandemic, Protests and Public Relations As a global pandemic continues to impact us and we begin to show some  signs of recovery, we have yet to recover from what divides us. We have seen peaceful protests and calls for change, as well as unrest, grip our nation in the past week. Some very close to […]

Afternoon Coffee Break Idea Swap Recap

We held our second “Coffee Break Idea Swap” on Tuesday, May 12, 2020. We had nearly 20 members on the virtual meeting and discussed a variety of topics. Here’s a summary of what was covered. Media Relations  Question: What advice do you have for explaining to the CEO that some stories are still media worthy […]

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President’s Letter: May 2020

Resilience. Reconnection. Reinvention. Among all the negativity and “noise” in the world, I continue to be inspired by the selfless acts of kindness and coming together (virtually). There is resilience, reconnection and reinvention. Despite the pain and loss, altered lives, fear and uncertainties of what’s to come, we are coming out of this not only […]