Entries by Katarina Dos Santos


A Letter from the President | June 2022

From the President’s Desk A message from Wendy J. Roundtree, APR It’s hard to believe we’re already in June. This month, we’re proud to partner with our friends at FPRA Orlando for Central Florida’s Media Mashup 2022, a half-day professional development conference on Thursday, June 16 at Ace Café Orlando. In addition to networking opportunities […]

Influencing Leadership and Transforming Behavior in Your Organization

During our May program, guest speakers Kelly Ferris, APR and Laura Lord-Blackwell, APR presented on “Influencing Leadership and Transforming Behavior in Your Organization.”  Together, Ferris and Lord-Blackwell shared the importance of knowing your organization and your audience to best implement an effective employee communication campaign.  Here are the top takeaways on becoming a trusted expert:  […]


A Letter from the President | May 2022

From the President’s Desk A message from Wendy J. Roundtree, APR Pixie dust, blueberries, and celebratory APR cupcakes. Before the summer heat completely takes over, we found a number of ways to take advantage of the spring season! First, thank you to Walt Disney World Resort for sharing insights during our April program as they […]

Launching The World’s Most Magical Celebration

On April 19, 2022, the PRSA Orlando Chapter hosted its monthly breakfast program at the Citrus Club in downtown Orlando featuring guest speaker Jacquee Wahler, VP of Communications for the Walt Disney World Resort on “Launching The World’s Most Magical Celebration.” Wahler shared the various communications strategies her team utilized to promote the resort’s 50th […]


A Letter from the President | April 2022

From the President’s Desk A message from Wendy J. Roundtree, APR Though it is something we celebrate and honor year round, April is APR month! The Accreditation in Public Relations (APR) credential is our profession’s only national post-graduate certification program. Since it was established in 1964, thousands of PR and communications professionals have earned this designation. […]


Western Media Draws Criticism Over Racially Biased Coverage 

By PRSA Orlando Assistant Treasurer Veronica Figueroa  Last month, PRSA Orlando hosted its first in-person program since 2020. The program, “How Communicators Can Advance Equity With Storytelling,” brought together a dynamic panel of DEI leaders and educators in Central Florida to discuss how communicators can use storytelling, one of the most universal human experiences, to […]

Black Vs. African American – Which One is the Correct Term?

By Jaylen Christie It seems to be the age-old question in some circles — is the proper term Black or African American? When it comes to conversations about racial identity, using the correct terminology can be important and beneficial, particularly for public relations practitioners whose sole jobs are to communicate accurately and effectively. With it […]