Entries by Jazmyn Reed


Celebrating APR Month With Ask the APR

April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in Public Relations (APR) is a credential earned by public relations practitioners who commit to the profession through ethical practices and sound judgment, […]


President Spotlight: Stefanie Macfarlane, APR

While we never could have imagined what 2020 would hold for the world, even in times of uncertainty, staying bright can light the way for yourself and those around you— a vision Stefanie Macfarlane, APR shares and lives every day. The accomplished marketing and PR consultant and current PRSA Orlando president knows the power of […]


President’s Letter – March 2021

As we turn the page of our calendars from February to March, we also turn our focus to Women’s History Month. The national month-long celebration began in 1987 and shines a light on the extraordinary contributions of the American women who helped shape our Nation. This month, PRSA Orlando will highlight some of the trailblazing […]


President’s Letter: February 2021

“The way to right wrongs is turn the light of truth upon them.”~Ida B. Wells-Barnett I love this quote from Ida B. Wells-Barnett. A woman ahead of her time, Wells-Barnett was a journalist, activist and researcher who fought against sexism, racism and violence in the late 19th and early 20th centuries. Her words are as […]

PRSA Orlando Member PRofile: Lisa Lochridge, APR

It’s not every day your PR efforts catch the attention of and inspire action from the President of the United States—but it’s not a surprising feat if you talk to the colleagues of seasoned public relations pro Lisa Lochridge.  Known for being an impactful leader, a trusted counselor and calm and collected under pressure—the recently […]

PRSA Orlando ICON 2021 Kicks Off

The PRSA Orlando Planning Team for PRSA’s 2021 International Conference (ICON) (also known as Team Mouse) kicked off its work during a well attended virtual meeting in late January. The volunteer team will be helping to organize ICON 2021 as the host chapter for the fall event.  The event, which is expected to be a […]

, ,

2021 PRSA Orlando Hardship Fund

Thanks to the generous support of our donors at the PRSA Gives Back Virtual Holiday Mixer, we were able to reinstate/renew four members! We have enough remaining in the PRSA Orlando Hardship Fund to renew/reinstate two additional members. We have reopened the application through Friday, February 12, 2021.  The PRSA Orlando Regional Chapter recognizes that […]

PRSA Orlando Holiday Recipes

There’s no place like home this holiday season! Spice up your celebrations with our leadership team’s favorite recipes of the season. 4-Ingredient Samoas:  You definitely deserve a cookie, so don’t miss this delicious recipe from our VP of Finance Alyssa List.From our VP of Finance Alyssa List. Peanut Butter Bon-Bons: From Assembly Delegate, Lauren Leetun, […]

PRSA Orlando 2021 Board of Directors

We’re excited to share the 2021 PRSA Orlando Board of Directors was unanimously confirmed during our annual meeting on Nov. 19 and will serve for the 2021 term—January 1, 2021 through December 31, 2021. 2021 Board of Directors: President: Stefanie Macfarlane, APR President-Elect: Wendy J. Roundtree, APR Immediate Past President: Rich Donley, APR VP, Finance/Treasurer: […]