- Name: Chelsea Eagle
- Current position: Senior Manager, Communications at Walt Disney World Public Affairs
- Hometown: I grew up in a military family, so I’m “from” all over!
- Alma mater/degree: Florida State University – Bachelor of Science in Information, Communication & Technology (’13); Master of Business Administration (’18)Go Noles!
What was your very first PR job and what did you do?
My very first PR role was working for a sports, health, and fitness PR agency in Tallahassee, Florida. I was an unpaid intern working in an attic, but I had the chance to draft press releases, pull media clips, and call media about the clients and products I supported. My favorite project was hunting for “bad” social media posts from college athletes to help teach them the power of their personal brands.
How long have you been a member of PRSA and what made you join?
I am new to PRSA and recently made the switch from FPRA, where I was a member since the beginning of my career. I relocated to Orlando in 2019, and I’ve been trying to make new connections and find the perfect fit. After attending one PRSA Orlando event—I was hooked!
What does your typical workday look like?
This is every PR professional’s favorite question because there is no such thing as a “typical” day. Supporting a 24/7 operation means anything can happen at any time; and that comes with millions of storytelling opportunities and ample pop-ups to divert your attention throughout the day. My team loves the fast-paced nature of the work we do. We could be drafting a communications strategy one moment, and then out in the theme parks capturing content the next. We’re always working to build or protect our reputation; it just takes on many different forms each day. It’s a fun gig!
What is a recent PR/Communications campaign you worked on and what did you enjoy most about it?
Well, what’s a theme park without roller coasters? As we count down to the opening of our newest attraction, TRON Lightcycle / Run at Magic Kingdom Park, my team has been leading a truly 360-degree communications campaign. Every moment and milestone presents an opportunity for us to share stories and earn media coverage, and we have incredibly detailed plans to introduce the attraction to a new market of people here in Central Florida, while also making sure our cast members (aka employees) feel celebrated along the way. Throughout February, we’re hosting previews for our cast members to be among the first to experience the ride—it’s a wonderful reminder of the magic of working for Disney.
Who is a PR professional you admire and why?
I have always admired PR pros who are unapologetically themselves, which is tough to do in an industry that’s constantly trying to safely message everything. Equally as tough is finding time to develop and elevate your team in the fast-paced world of PR. My very first boss after college, Tajiana Ancora-Brown, has continued to dedicate herself to building the confidence of her teams and setting up opportunities for others to shine—myself included. I owe a lot of my professional success to her, and I try to keep these great examples in mind as I refine my own leadership style.
What is your favorite thing to do in Orlando?
My husband and I love the downtown Winter Garden area, so we’re frequently visiting the Farmer’s Market on Saturdays, riding our bikes on the West Orange Trail, or just hopping around the different shops and restaurants while enjoying the beautiful Florida weather. Our sweet dog, Loki, also joins us on as many adventures as possible!
What is your most-used emoji?
🤣 …clearly I love a good laugh!