Member Spotlight: Nicolette B. Sewell

  • Hometown: Pine Hills, Florida
  • Alma mater/degree: University of Central Florida (2018) – B.A. in Communication & Conflict Resolution
  • First PR Job: Communications Specialist at he Ninth Judicial Circuit Court of Florida

What was your very first PR job like? 

My first PR-related job was at the Ninth Judicial Circuit Court of Florida during my senior year at UCF. I was a Communications Specialist. My duties included writing for the Chief Judge, helping to manage and produce the Open Ninth podcast show, managing social media and website content, and I also narrated the Orange County Courthouse virtual tours (which I believe are still on the courthouse website).

How long have you been a member of PRSA and what made you join?

I’ve been a PRSA member for about 5 months now. I joined because I wanted to network with professionals in similar career fields as my own while also strengthening my knowledge and understanding of the PR/Communications profession.

What does your typical workday look like?

As a Communications professional, how does one answer this without writing a whole book? Haha No two days are exactly the same. I guess to summarize a bit, a typical workday for me is really fast paced. It’s loaded with emails, meetings, brainstorming sessions, and phone calls all surrounding various events, projects, and campaigns that will help drive my organization’s brand and mission forward. I also help to manage our team of PR/Marketing professionals, so a lot of my day consists of project management-related tasks, delegating assignments, and overseeing the day-to-day operations of the Marketing & Communications department of the Orange County Convention Center, offering support and guidance where needed.

What is a recent PR/Communications campaign you worked on and what did you enjoy most about it?

While I was at the Legal Aid Society, I created and hosted a local television series called, “The Domino Effect”, which was sponsored by Florida Blue and produced by the Orange TV production studios. The purpose of the series was to create a medium in which Orange County residents could receive resourceful information regarding various legal issues and topics from local attorneys and county commissioners. What I enjoyed most was being on set and connecting with our amazing Board of County Commissioners and Orange County Government personnel. Seeing the project grow from just being an idea and turning into what it became, is something I will forever cherish and be extremely proud of. 😊

Who is a PR professional you admire and why?

Prior to joining PRSA, I didn’t know a whole lot of PR professionals. I have since met so many amazing people. The one PR professional that has had the greatest impact on me thus far, would hands down have to be Jaylen Christie. Jaylen has such a passion for his work, and his bright personality and professionalism shines through in every environment. Jaylen is always super helpful, super encouraging, and helped me to be more bold in advocating for myself. I truly admire the drive that Jaylen has and the way he exhibits the importance of not only excelling for your own benefit, but also for the benefit of the communities around you.

 What is your favorite thing to do in Orlando?

I’m not a very adventurous woman and I don’t get out a whole lot, but when I do, I love to attend painting classes. I’m also a really great cook (yes, I’m confident enough to say it haha), but the one thing that I can’t seem to make correctly, is steak. So, whenever the opportunity presents itself, I love to go out to eat and get a nice, juicy steak.

What is your most-used emoji? 

It’s a tie between 🤗 & ❤️. I laugh a lot and I’m always smiling or sending hearts to people. So it would have to be those two. They really express my typical mood. lol