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An inside look at the partnership between Club Wyndham and the Hallmark Channel. When two reputable brands partner together, they are often able to tap into new audiences, enhance their perception and color outside the creative lines. This past holiday season, Club Wyndham, one of the nation’s largest vacation clubs and the brand that knows […]
Join the PRSA Orlando Chapter’s 2022 Board of Directors for a casual meet & greet at the Hall on The Yard. Sip, savor, and say hello! Join the PRSA Orlando Chapter’s 2022 Board of Directors for a casual meet & greet at the Hall on The Yard—a modern food hall featuring nine diverse culinary offerings […]
Consumers today expect more from brands. And as professional storytellers, communicators are key to guiding organizations through cultural shifts, crafting the right message, dispelling misinformation, creating connections, and reaching more diverse audiences. Join us for a candid conversation with D&I leaders and educators from Orlando for expert tips on how you can use storytelling, one […]
TikTok, Reels and the next big thing… With social media influencing who we are on and offline and, and for many, tweaking lifestyle choices and purchasing decisions, Companies have ramped up teams and budgets to leverage the value of influencers when spotlighting products, initiatives, or leaders. Join us for our January program: How to Leverage […]
By: Lauren Leetun, APR I, like probably most of you, was a bit heartbroken when word came down that this year’s international conference was once again going to be taking place virtually. This was supposed to be OUR year after all… the year that Orlando hosted the best PRSA ICON ever! I was fortunate to […]
“Leave a little sparkle wherever you go.” – Kate Spade There are so many great quotes about light. From light driving out darkness, light from within and so many others, it has been my source of inspiration this year. I leave you with this last quote that reminds us to leave a bit of our […]
As I reflect on the things I’m thankful for this November, first to my mind is our tremendous board of directors who have worked incredibly hard this year to provide engaging programs, professional development, and networking opportunities to our members—despite the uncertainty surrounding a global pandemic. We had engaging, thought-provoking programs all year long—even though […]
While October is predominantly known for celebrating Halloween and the promotion of wearing pink in honor of breast cancer, there are some other well-deserved recognitions that take place throughout the month. One of them is National Women’s Small Business month. In the world of communications and public relations, it is very common for practitioners to […]
I love October. It’s one of my favorite months of the year—and not because it’s the month that PRSA traditionally holds ICON (though a happy coincidence)! The weather cools down just enough and the skies are often a clear, bright blue that you can’t help but be in a good mood no matter what you’re […]
With September upon us, I know you’re probably thinking of the return of football, pumpkin spice, cooler weather and anything other than PRSA’s Member Code of Ethics. But, it is indeed Ethics Month and the PRSA Code of Ethics is the heart of our organization and our roles as practitioners. It should be the guiding […]