With September upon us, I know you’re probably thinking of the return of football, pumpkin spice, cooler weather and anything other than PRSA’s Member Code of Ethics. But, it is indeed Ethics Month and the PRSA Code of Ethics is the heart of our organization and our roles as practitioners. It should be the guiding principle behind any campaign or communication you prepare for your clients or organizations. Often, practitioners don’t realize how often they encounter ethical dilemmas. This month, I challenge you to become more familiar with the PRSA Member Code of Ethics and I invite you to take a deep dive into one of the core values—Independence—during this month’s program with my mentor and friend Roy Reid, APR, CPRC. We’ve moved this to a fully virtual event to be held on Thursday, September 16 at 8:30 a.m. We hope you’ll join us to learn more about providing objective counsel and become a trusted adviser. Don’t miss our ethics content on social media this month or the plethora of webinars from PRSA.

We’re also paying tribute to the generations of Hispanic Americans who have positively influenced and enriched our nation and society as we celebrate National Hispanic Heritage Month (September 15 through October 15).

With ICON 2021 moving to an all-virtual experience, the 33-person host committee is sad that we won’t be welcoming attendees to our City Beautiful this October. I want to personally thank the committee for working through so much uncertainty over the past year and let you know you are very much appreciated for volunteering your time.

And, while we are sad we aren’t getting together in October, mark your calendars for Wednesday, November 10 as we host PRSA Orlando’s Inaugural Chapter Recognition Awards Gala– Elevate Your Success. This will be both our annual meeting and first-ever chapter recognition awards gala held at the Citrus Club. Learn more about our chapter awards and nomination process and we can’t wait to see you there!

Keep shining!

Stefanie Macfarlane, APR
PRSA Orlando Regional Chapter President