Leveraging Brand Partnerships to Create Impactful Campaigns

When two reputable brands partner together, they are often able to tap into new audiences, enhance their perception and color outside the creative lines. This past holiday season, Club Wyndham, one of the nation’s largest vacation clubs and the brand that knows the best way to spread Christmas cheer, partnered with Hallmark Channel to conjure the joy and magic of Countdown to Christmas with three, custom-designed suites at Club Wyndham’s timeshare resorts in New York City, Nashville, Tennessee, and Vail, Colorado.

Lauren Bowes, Brand Publicity Manager for Wyndham Destinations will give an inside look at the partnership between Club Wyndham and the Hallmark Channel and share more about how the partnership came to life and resulted in more than 4 billion media impressions.