PRSA Coffee Break Idea Swap

We held our first Coffee Break Idea Swap on Thursday, April 23. There were about 20 members who joined the virtual meeting and we covered a number of topics. Here's a recap of what we discussed. Media Interviews/Press Conference Tips:  When…

The Importance Of Translating & Transcreating Your Marketing Campaigns

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair We live in a globalized society, and while it feels like we are all interconnected, it is easy to forget that cultures and traditions vary from place to place.…

Resources for COVID-19

As COVID-19 presents new challenges for communication professionals, we have compiled a collection of local and national resources to assist during this time. This collection includes online learning tools, informative research and communications…

April is APR Month

April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in Public…

President's Letter: April 2020

We’re All in this Together   I hope this finds you healthy and safe. We all have been personally impacted by COVID-19.  We have experienced lost lives, sickness, unemployment, pay cuts, business loss, increased workloads…

PRSA Orlando Update Amid COVID-19; March and April PRSA Orlando Programs Canceled

Our thoughts go out to those who are front lines with addressing COVID-19 and all those affected as together we navigate these unprecedented times.  We have been closely monitoring COVID-19 and keeping up on the recommendations of the…
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3 things we learned from Netflix’s Strong Black Lead on how to engage a captive audience

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair “…We’re not a genre, because there’s no one way to be black. […] This is not a moment. This is a movement. We are Strong Black Leads. Today is A Great…
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International Crisis and Risk Communication Conference

The University of Central Florida's Nicholson School of Communication and Media is hosting the annual International Crisis and Risk Communication Conference and announces a new Ph.D. program in Strategic Communication.  ICRCC features…

Kicking off the New Year with Great Programming

Rich Donley, APR We’ve had a great start to the year and have even more networking, programming, professional development, awards and mixers planned for the year. Check out our newsletter, blog, website and social channels for all the…
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APR Spring Workshop 2020 Starting Soon

Considering earning your APR accreditation? Earning the APR credential is a mark of distinction and demonstrates your commitment to the public relations profession and ethical practice. Practitioners who have earned their…