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A Letter from the President | May 2025

Dear PRSA Orlando,May is here, and it just might be the most fun month — not just because my birthday is coming up — but because it is Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month, a time to celebrate…
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Why DEI is Leverage for Public Relations Success 

Discover how embracing DEI in your PR strategy can boost brand loyalty, enhance creativity and drive real success.

Book of the Month: “The Framed Woman of Ardemore House”

In recognition of National Autism Acceptance Month, PRSA Orlando’s book of the month explores Brandy Schillace’s “The Framed Woman of Ardemore House.” This book is a gothic mystery exploring themes of identity, gender, autism, and societal…
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Third annual PR Paid Forward connects nonprofits with local communicators for a day of impact

On April 11, the third annual PR Paid Forward brought together more than 30 communications professionals from PRSA Orlando and FPRA Orlando to provide pro bono public relations support to 19 Central Florida nonprofits. Held at the Rice Family…

Reaching Deaf Audiences: What Marketing Communicators Need to Know

Reaching Deaf Audiences: What Marketing Communicators Need to Know April is Deaf History Month and presents a great opportunity for communicators to learn best practices for effectively reaching the Deaf community.  With approximately 70…
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Learning from Central Florida’s PR Power Players with PRSA Orlando

By Adrianna Vargas, Student, University of Central Florida What does it mean to be a successful woman in PR today? At PRSA Orlando’s recent program celebrating Women’s History Month, a panel of PR pros who own their own communications agencies…
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A Letter from the President | April 2025

Dear PRSA Orlando,Are you still buzzing from last month’s incredible Women’s History Month panel, Central Florida PR Power Players, or is it just me? If you missed it, don’t worry — we’ve got you covered! Check out our recap…

My APR Journey: Samantha Holsten, APR

When PRSA Orlando asked Samantha Holsten, APR, what inspired her to pursue Accreditation in Public Relations (APR), she reflected on her passion for professional growth and leadership.  “I owe a lot of the motivation to several PRSA members…

My APR Journey: Mike Piacentino, APR

As the External Communications Manager for Disney Signature Experiences, Mike Piacentino, APR, knows the power of storytelling and strategy in shaping meaningful connections.  In his APR journey, Mike embraced the challenge of refining his…

My APR Journey: Veronica Figueroa, APR

When PRSA Orlando asked Veronica Figueroa, APR, what inspired her to pursue Accreditation in Public Relations (APR), she reflected on her passion for professional growth and leadership.  “After more than a decade in public relations, I…