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Member PRofile: Morgan Shepard, APR

From traveling through NYC with Jason Momoa (a wax version, at least) to teaming up with Ryan Reynolds to cancel sugar—Morgan Shepard, APR, knows that getting organizations their time in the spotlight comes with a lot of work behind the…

Central Florida Leaders Discuss Their Thoughts On AAPI Heritage Month 2021

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Each May, during Asian American and Pacific Islander (AAPI) Heritage Month, we recognize the contributions and influences of Asian Americans and Pacific Islanders…
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Celebrating APR Month With Ask the APR

April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in…
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A Message From Our President – April 2021

April is a time for renewal. It’s hard not to feel the extra spring in your step when the sun is shining, birds are singing and plants and flowers begin to bloom. It’s also the perfect time to look into renewing your commitment to your…
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Making Your Content Accessible To The Deaf & HOH Community

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Three decades ago, President George H. W. Bush signed the Americans with Disabilities Act (ADA) into law, transforming the lives of Americans, and ensuring equal…
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President Spotlight: Stefanie Macfarlane, APR

While we never could have imagined what 2020 would hold for the world, even in times of uncertainty, staying bright can light the way for yourself and those around you— a vision Stefanie Macfarlane, APR shares and lives every day. The…
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President’s Letter – March 2021

As we turn the page of our calendars from February to March, we also turn our focus to Women’s History Month. The national month-long celebration began in 1987 and shines a light on the extraordinary contributions of the American women who…

PRSA Orlando Members Share Timeless Career Advice on Women’s History Month

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion ChairAs an association with a focus on personal and professional development, and in celebration of Women’s History Month and International Women’s Day, PRSA Orlando…
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President’s Letter: February 2021

“The way to right wrongs is turn the light of truth upon them.”~Ida B. Wells-Barnett I love this quote from Ida B. Wells-Barnett. A woman ahead of her time, Wells-Barnett was a journalist, activist and researcher who fought against…

PRSA Orlando Member PRofile: Lisa Lochridge, APR

It’s not every day your PR efforts catch the attention of and inspire action from the President of the United States—but it’s not a surprising feat if you talk to the colleagues of seasoned public relations pro Lisa Lochridge.  Known…