President’s Letter: May 2020

Resilience. Reconnection. Reinvention.

Among all the negativity and “noise” in the world, I continue to be inspired by the selfless acts of kindness and coming together (virtually). There is resilience, reconnection and reinvention.

Despite the pain and loss, altered lives, fear and uncertainties of what’s to come, we are coming out of this not only changed, but also stronger. Life will not be normal as we once knew it. It will be a “different normal.” What did we discover (or re-discover)? What have we learned? What will we do differently going forward?

As communicators, the coronavirus has continued to put the spotlight on communications, albeit taking different forms than what we might have been accustomed to. But we are resilient and know how to reinvent ourselves, since we are used to the only constant: change. 

Some of you have noted how you now have earned a seat at the C-suite table. Your value has been there, but now it’s front and center and getting accolades. You should be proud of continuing to make a difference for your companies, organizations, clients and communities despite the uncertainty. I look forward to seeing your award-winning programs and learning from them.

Do you know a member who deserves kudos? Share them with us. Do you have good news to share? Share them on Good News Fridays on our Facebook page!

Thank you to those who completed our Communicating in Crisis survey. See this newsletter, our website and social media channels for other upcoming programs, professional development and networking opportunities. Be sure to register for our upcoming virtual programs:

  • May 12, 4 p.m.“Afternoon Coffee Break Idea Swap” is a chance for members and non-members to grab a cup of coffee and join us for a virtual conversation (FREE). We had so much fun and received positive feedback from our first one last month that we’re doing it again. We will be moderating the Zoom conversation, sharing pro-tips and exchanging ideas for solutions on hot topics.
  • May 21, 8:30 a.m. –  “Coming Together for Good in the Midst of Crisis,” with presenter Heather Morgan, APR, VP of Brand & Communications at Children’s Home Society of Florida. Learn practical tips to help your own organization or clients prepare for and respond to crises, motivate and engage staff at all levels, reach audiences with the right message during pivotal times, and appropriately position your organization. Free for members; $15 for non-members.

Thank you for all you do! Stay healthy. Stay safe! If you have questions or ideas, please contact me directly.

Rich Donley, APR

2020 President, PRSA Orlando Regional Chapter

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