Key Takeaways From Adweek’s Diversity & Inclusion Summit

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Adweek’s inaugural Diversity & Inclusion Summit, brought thirteen chief marketing officers and brand leaders from top global organizations together for a…

Afternoon Coffee Break Idea Swap Recap

We held our second "Coffee Break Idea Swap" on Tuesday, May 12, 2020. We had nearly 20 members on the virtual meeting and discussed a variety of topics. Here's a summary of what was covered. Media Relations  Question: What advice…
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President’s Letter: May 2020

Resilience. Reconnection. Reinvention. Among all the negativity and “noise” in the world, I continue to be inspired by the selfless acts of kindness and coming together (virtually). There is resilience, reconnection and reinvention. Despite…

PRSA Coffee Break Idea Swap

We held our first Coffee Break Idea Swap on Thursday, April 23. There were about 20 members who joined the virtual meeting and we covered a number of topics. Here's a recap of what we discussed. Media Interviews/Press Conference Tips:  When…

The Importance Of Translating & Transcreating Your Marketing Campaigns

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair We live in a globalized society, and while it feels like we are all interconnected, it is easy to forget that cultures and traditions vary from place to place.…

Resources for COVID-19

As COVID-19 presents new challenges for communication professionals, we have compiled a collection of local and national resources to assist during this time. This collection includes online learning tools, informative research and communications…

April is APR Month

April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in Public…

President’s Letter: April 2020

We’re All in this Together   I hope this finds you healthy and safe. We all have been personally impacted by COVID-19.  We have experienced lost lives, sickness, unemployment, pay cuts, business loss, increased workloads…

PRSA Orlando Update Amid COVID-19; March and April PRSA Orlando Programs Canceled

Our thoughts go out to those who are front lines with addressing COVID-19 and all those affected as together we navigate these unprecedented times.  We have been closely monitoring COVID-19 and keeping up on the recommendations of the…
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3 things we learned from Netflix’s Strong Black Lead on how to engage a captive audience

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair “…We’re not a genre, because there’s no one way to be black. […] This is not a moment. This is a movement. We are Strong Black Leads. Today is A Great…