PRSA Orlando ICON 2021 Kicks Off

The PRSA Orlando Planning Team for PRSA’s 2021 International Conference (ICON) (also known as Team Mouse) kicked off its work during a well attended virtual meeting in late January.

The volunteer team will be helping to organize ICON 2021 as the host chapter for the fall event. 

The event, which is expected to be a hybrid of in-person and virtual, is scheduled for Oct. 17-19 at the spacious Marriott World Center resort just off I-4 near Disney Springs.  

As the largest gathering of public relations professionals, PRSA ICON is THE premier conference of the year and not to be missed. The last time PRSA Orlando hosted was 10 years ago for PRSA ICON 2011 and a lot has changed since then. With the challenges of coronavirus (COVID-19), retooling and safety protocols are among the considerations for this upcoming memorable ICON.

For the first call, we had 34 attendees ready to get involved — including 9 past PRSA Orlando Presidents and 3 national PRSA leaders — it was practically a who’s-who of our talented colleagues. There’s great momentum and dedication to make this event spectacular.

Want to get involved? The next virtual team call is 4 p.m., Monday Feb. 22. Volunteers are still needed for the 5 subcommittees: sponsorships, opening ceremonies, opening night reception, keynote/breakout logistics and promo/communications.

Anyone interested can contact Lead Mouse Jamie Floer, APR, CPRC at or her cell: 407-923-0768.

Information about registering and the Call for Papers will be coming soon from PRSA national ( 

PRSA ICON Orlando 2021 is going to unlike any other!