PRSA Ethical Guidelines Refresh

By James Hoeft, APR In 2023, the Public Relations Society of America released “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” As artificial intelligence continues to evolve rapidly, so must…

Authentic Storytelling: Embracing an Ethical, Trauma-Informed Approach

By Heather Morgan, APRVice President of Communications, MHP SaludEthics Officers Outreach Chair, PRSA Board of Ethics and Professional Standards It’s not a secret: powerful stories demonstrate impact, influence policy and funding,…
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Program Recap: Communicating with Purpose – Building Inclusive and Accessible Connections

By: Sofia Macias On Thursday, August 21, 2025, PRSA Orlando hosted Communicating with Purpose: Building Inclusive and Accessible Connections, an engaging program that explored how communicators can more effectively engage diverse audiences.…
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A Letter from the President | September 2025

Estimados miembros, Septiembre es un mes especial: es el Mes de la Herencia Hispana, ¡y me emociona compartir con ustedes cómo lo celebraremos! El 18 de septiembre, en el Citrus Club, presentaremos un programa dinámico sobre el poder…
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My First SunCon: A Summer Energy Refresher 

My First SunCon: A Summer Energy Refresher  By: Malorie Reid You never know what to expect when you attend a professional development conference.  PRSA SunCon 2025 already had a couple things working for it — Jacksonville’s…
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PR is a Sport and #SunCon25 Was the Arena

By: Sade Teel, MA As a member of Public Relations Society of America (PRSA), I’ve always appreciated the professional growth and community the organization offers. Attending the 2025 PRSA Sunshine District Conference reminded…
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A Letter from the President | August 2025

Dear PRSA Orlando, It was wonderful to see so many of you at SunCon last month in Jacksonville — and wow, did Orlando shine at the Radiance Awards! Our chapter brought home honors in multiple categories, and it was inspiring to celebrate…
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A Letter from the President | July 2025

Dear PRSA Orlando, By the time you’re reading this, I’m likely coming to you live from Animal Kingdom Lodge — probably reminding my 3-year-old son once again that we can’t take a giraffe home with us. It’s been a busy summer, so…

Book of the Month – July | Demystifying Disability by Emily Ladau

In recognition of Disability Pride Month, PRSA Orlando features Demystifying Disability: What to Know, What to Say, and How to Be an Ally by Emily Ladau. This guide provides an actionable look at disability, inclusion, and allyship. Key DEI…

Walk the Talk: Embedding Inclusion into Every Stage of PR with RPIE 

By: Sade Teel, MA  Inclusion is not just an option – it’s a vital aspect of the PR function. But inclusion isn’t just a label or a momentary campaign theme; it must be woven into every phase of communication strategy and even within…