Book of the Month – PRIDE Month: Tomorrow Will Be Different by Sarah McBride
In honor of PRIDE Month, PRSA Orlando spotlights Tomorrow Will Be Different: Love. Loss, and the Fight for Trans Equality by Sarah McBride as June’s Book of the Month.
In this powerful memoir, McBride shares her journey as a transgender woman navigating love, loss, and the fight for LGBTQ+ rights. She addresses key issues such as healthcare access, gender identity, and equality in America. McBride weaves personal experiences with political milestones, showing how visibility and advocacy can drive meaningful change.
Key Themes and Takeaways for PR and Marketing Professionals
Authenticity and Representation
McBride shows the power of telling your truth. Her story reminds communicators that authenticity builds trust and that inclusive representation in media and messaging can shift public opinion and policy.
Narrative Power in Advocacy
McBride uses personal storytelling to influence public discourse and policy. PR professionals can learn from her ability to humanize complex issues and inspire action through emotionally resonant narratives.
Intersectionality & Inclusive Messaging
McBride’s experiences highlight how gender identity intersects with broader societal structures. Her story encourages communicators to consider the full spectrum of identity in their campaigns and to challenge exclusionary narratives.
Why PRSA Orlando members should read it
Tomorrow Will Be Different is more than a memoir – it’s a call to action. It challenges us to critically think about whose stories are told, how they’re framed, and the impact they have. For PR and marketing professionals, McBride’s journey offers invaluable lessons in empathy, advocacy, and the ethical responsibility of shaping public narratives.