Each year, the PRSA Orlando Frank R. Stansberry Scholarship honors a University of Central Florida student who exemplifies academic excellence, leadership and a passion for the public relations profession. Established to support and celebrate future communication leaders, the scholarship is awarded to full-time sophomore, junior or senior students in UCF’s Nicholson School of Communication and […]
Dear PRSA Orlando, With the year coming to an end, I want to extend my heartfelt gratitude to our 2025 Board of Directors and volunteers. Thank you for your commitment, creativity, and the many hours you dedicated to strengthening our chapter. Your leadership has made a lasting impact and will continue to shape PRSA Orlando […]
By Stefanie Macfarlane, APR Attending PRSA’s 2025 International Conference (ICON) in Washington D.C. as a recipient of the PRSA Orlando ICON Grant and representing the chapter was a fantastic honor. The event was held at the historic Washington Hilton which has hosted presidents, notable figures, and prestigious events since 1965. The ballroom where we gathered […]
Dear PRSA Orlando, The year is winding down, the weather is (finally!) getting cooler, and we’re entering a season of gratitude. As I reflect on this year, I want to take a moment to thank our 2025 Board of Directors for everything you’ve done to keep our chapter running strong. From scheduling newsletters and social media posts, […]
Dear PRSA Orlando, As we enter October, I’m excited to share the incredible opportunities ahead for our members this fall. First, don’t miss our final monthly program of the year on Thursday, Oct. 23. We’ll hear from U.S. Navy veteran and Disney Communications leader Cappy Surette, who will share how Disney has honored service members, veterans, and their families […]
By James Hoeft, APR In 2023, the Public Relations Society of America released “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” As artificial intelligence continues to evolve rapidly, so must our guidance. In keeping with organizational best practices, PRSA is now updating and expanding this essential resource. Under the leadership of […]
By Heather Morgan, APRVice President of Communications, MHP SaludEthics Officers Outreach Chair, PRSA Board of Ethics and Professional Standards It’s not a secret: powerful stories demonstrate impact, influence policy and funding, and ignite change. Authentic stories matter… and so does the approach. That’s why ethical, trauma-informed storytelling is critical. While important in all industries, it’s […]
Estimados miembros, Septiembre es un mes especial: es el Mes de la Herencia Hispana, ¡y me emociona compartir con ustedes cómo lo celebraremos! El 18 de septiembre, en el Citrus Club, presentaremos un programa dinámico sobre el poder del posicionamiento de marca hispana, con un panel de comunicadores de la Florida Central que están dejando huella en […]
My First SunCon: A Summer Energy Refresher By: Malorie Reid You never know what to expect when you attend a professional development conference. PRSA SunCon 2025 already had a couple things working for it — Jacksonville’s close proximity to Orlando, and the fact that I had such an enriching experience at my first PRSA ICON […]