Publishing for PR and Profit
Publishing for PR and Profit
Featuring Wendy Kurtz, APR, CPRC, Fellow PRSA and a live case study showcasing Roy Reid, APR, CPRC
Have you ever considered writing a book or tried to talk a client into writing one? Becoming a published author can enhance your credibility, generate positive publicity for your company and help you grow (or even launch!) your business. It’s not nearly as hard as you may think.
In this month’s program, you’ll hear from two long-time PRSA leaders who will shatter the myths about publishing being too hard, time-consuming and expensive. You’ll learn how you can create an additional revenue stream — or even build a whole new business — around your core expertise. Whether you want to increase awareness of your business or services, you’re looking for an exit strategy from your current company, or it’s just something you’ve always wanted to do, this session will give you the tools you need to get started.
About Our Speakers:
Roy W. Reid, APR, CPRC is a sought-after speaker and leading authority on improving your health, performance, and results by improving your relationships through a greater focus and emphasis on trust. His clients include Fortune 500® corporations, public agencies and entrepreneurs.
He is recognized as one of the Top 100 Thought Leaders on trust in business, has been honored with numerous awards for his work and accomplishments and holds a fifth- degree black belt in Taekwondo.
Wendy Kurtz, APR, CPRC, Fellow PRSA is President of Elizabeth Charles & Associates, LLC, and helps executives become published authors, get paid speakers and build a business around their core expertise. Her client list has included Chicken Soup for the Soul co-creator Mark Victor Hansen, the late Art Linkletter, CEOs and entrepreneurs, military and law enforcement personnel, elected officials and political candidates, as well as civic and nonprofit organizations.
