Media Mashup 2020: How to Pitch During a Pandemic

Learn tips from top journalists on how to pitch during these uncertain times and new ways to work with our local media.

Join the Orlando chapters of FPRA and PRSA for our Virtual Media Mashup month featuring an interactive panel discussion with local journalists about “How to Pitch During a Pandemic.”

COVID-19 is bringing new challenges to the Central Florida media landscape and pitching stories can be a difficult during this time. Join this virtual panel discussion with some of our region’s top journalists and get tips on how to pitch during these uncertain times and learn new ways to work with our local media.

This is an interactive webinar in which you can ask questions, so come prepared! You may also email your questions in advance to FPRA Orlando’s Vice Presidents of Media Relations, Melisa Inanc at melisa.inanc@fmpa.com and Jose Luis Dieppa at joseluisdieppa@gmail.com.

Important Registration Details:

We understand recent changes in employment or budget cuts may limit your ability to pay for events like this, but want to ensure our colleagues continue to receive the benefits of professional development. Two registration options are available, providing you the flexibility to attend our event for free, pay the suggested registration fee of $10 or contribute any amount you can at this time.

After registering, you will receive a confirmation email with tickets as an attached PDF. In the PDF, you will find instructions to join our meeting on Zoom.

Get to Know our Panelists

Julie Anderson

Editor in Chief , Orlando Sentinel and South Florida Sun Sentinel

Julie oversees two of Florida’s largest news operations. Under Julie’s leadership, the Sun Sentinel won the gold medal Pulitzer Prize for Public Service for its investigation into the failinsbefore and after the Parkland school massacre. The Sun Sentinel was also a Pulitzer finalist for Breaking News. Julie has worked at Tribune Publishing for more than 25 years in a variety of senior management roles, primarily in digital media. She started her career as a local news reporter. Julie grew up in Orlando. She is a graduate of the University of Central Florida with a bachelor’s degree in journalism and a master’s in political science.

Roberto Vizcon

News Director , Telemundo 31

Roberto Vizcon is the Vice President of News for WTMO Telemundo 31. In this role, Vizcon leads all day-to-day operations within the newsroom and oversees all growth and engagement on all Telemundo 31 digital properties.

An award-winning journalist with more than 30 years of experience in broadcast news, Vizcon has held numerous newsroom roles with increasing responsibility in television stations in Miami (WSCV Telemundo, WLTV Univision, WTVJ NBC, WJAN America C-V, WGEN Caracol), Puerto Rico (WLII Univision), Washington, D.C. (WUSA), Fort Myers (WINK) and Columbus, OH (WCMH). He returns to WTMO after working as the station’s General Manager from 2004 to 2007. While at WTMO, Vizcon helped the station successfully launch two local newscasts and increase the station’s sales revenues and viewership share. Vizcon also oversaw the launch of WTMO’s first annual “Feria Telemundo” health expo which has continued to provide preventive health screenings and services to families and children of Central Florida for 13 years. A recipient of the NATAS Suncoast chapter Silver Circle Award and multiple Suncoast Emmy® Awards, he earned a bachelor’s degree in Broadcasting from the University of Florida. Vizcon relocated from Miami to Orlando, Florida.

Kirsten Wolff

News Director, WESH -2 News

Kirsten Wolff is the news director for WESH 2 in Orlando, Florida. She has held this position since 2014. Previously, she was the station’s assistant news director. Before arriving in Orlando, Wolff worked as an executive producer at KCRA 3, the NBC and Hearst Television affiliate in Sacramento, California. A native Californian, Wolff graduated from UC Berkeley with a degree in French language. Her path into broadcast journalism was an unorthodox one. Armed only with a foreign language degree, she was able to land a job as a videographer, transitioned into producing and then into management. She started her career in Bakersfield, California, moved to Monterey, Sacramento and finally to Orlando. Wolff was named Broadcast and Cable’s 2016 News Director of the Year for guiding her team through the Pulse Massacre. She is the winner of Five Emmy Awards. Her proudest achievement is assembling a team of professional journalists who work together to cover the news and weather events that impact the Central Florida communities that they serve.

Media Mashup 2020: Communicating with Internal Audiences

Transparent communication, along with policies that reward and protect employees, has never been more important than it is today.

Join the Orlando chapters of FPRA and PRSA for our Virtual Media Mashup month featuring a presentation by Stacey Smith about “Communicating with Internal Audiences: Your Most Important Route to COVID-19 Recovery.”

It is the trust and commitment of our employees that will make or break organizations as they recover from the impact of COVID-19 and adjust to the “new normal.” Transparent communication, along with policies that reward and protect employees, has never been more important than it is today. This webinar will explore the psychological barriers we need to overcome as communicators in order for information to be heard, acted upon and accepted. We will also discuss best practices for communicating during difficult times.

Important Registration Details:

We understand recent changes in employment or budget cuts may limit your ability to pay for events like this, but want to ensure our colleagues continue to receive the benefits of professional development. Two registration options are available, providing you the flexibility to attend our event for free, pay the suggested registration fee of $10 or contribute any amount you can at this time.

After registering, you will receive a confirmation email with tickets as an attached PDF. In the PDF, you will find instructions to join our meeting on Zoom.

About the Speaker:

Stacey Smith, APR, Fellow PRSA is the senior counsel and partner at Jackson, Jackson & Wagner.

Stacey has helped clients with her counseling expertise in crisis planning and problem solving, facilitation and training, developing public relations and marketing plans, and organizational dynamics and development. She has particular expertise in research, specifically, problem analysis and methodology design.

Stacey graduated from the University of Tennessee with a bachelor’s degree in Communication and received her master’s degree in Management, specializing in Organization Behavior from Antioch New England Graduate School. She has also served as an instructor in public relations at the University of New Hampshire, New England College and at Antioch New England Graduate School.