Brand Evolution – Communication Interplay

UPDATED DATE!

Central Florida Media Mashup

Learn the latest tips and tricks for media placement, tech tools, social media, influencing executive policy and more – straight from top reporters, editors and producers.  Keynote speakers include Chip Wile, president for Daytona International Speedway, and Stephen Hegarty, PIO for the Tampa Police Department.




Registration details:



  • Full-day registration includes all sessions:  morning keynote, afternoon workshops and lunch keynote

  • Morning-only registration includes morning keynote and afternoon workshops

  • Afternoon-only registration includes afternoon workshops and lunch keynote


Don’t wait to register!  Early bird pricing ends July 15.








Media Mashup Schedule




7:30 A.M.  REGISTRATION AND BREAKFAST




8-8:50 A.M.  BREAKFAST KEYNOTE PRESENTATION


The Center of the Storm: Daytona International Speedway President Chip Wile shares what it’s like to host multiple mega-events and media from around the world. Chip, a former public relations representative for NASCAR race teams who now serves as president of Daytona International Speedway, shares how the “World Center of Racing” is an international tourist destination hosting events beyond motorsports and accommodating large numbers of media each year.




8:50-9 A.M.  BREAK




9-9:45 A.M.  BREAKOUT SESSIONS


Session 1A: Post Like a Pro


Connecting with several hundred thousand UCF fans is all in a day’s work for Eric DeSalvo, who heads digital and social media efforts for UCF’s athletics programs. Learn how he covered the frenzy surrounding student athlete selections at the 2018 NFL draft, and hear his top tips for going live, harnessing the power of user-generated content, and building engagement.              


Session 1B: Collaborating with the C-Suite


Whether you are a veteran practitioner or just getting started to the PR field, you’ll enjoy this candid discussion with Roy Reid, APR, CPRC, who will talk about the journey to the C-suite. Reid, who serves as Executive Director of Communications for the massive Adventist Health System, will provide his insight on how to better understand management goals, help find business solutions, and bring a stronger public relations voice to your organization’s policymaking table. 




9:45-9:55 A.M. BREAK




9:55-10:40 A.M. SPEED NETWORKING


Grab plenty of business cards, and get to know some of the movers and shakers in Central Florida’s media scene in our Speed Networking Roundtable. We’ll have representation from local print, broadcast, and online media. Confirmed attendees to date include:



  • Danielle Prieur, WMFE

  • Jerry Askin, WKMG

  • Stephanie Patterson, Orlando Date Night Guide

  • Barry Glenn, Orlando Magazine

  • Michael Murphy, Orlando Sentinel Editorial Board

  • Jessica Bryce Young, Orlando Weekly

  • Scott Joseph, icFlorida

  • Sheila Kramer, Lake Mary Life

  • Chip Colandreo, Lake Mary Life

  • Scott Powers, Florida Politics




10:40-10:50 A.M.  BREAK




10:50-11:35 A.M.  BREAKOUT SESSIONS


Session 2A: Are Your Press Pitches Working?


Should you still send a press release to the desk? What makes a good pitch? How can you really get the attention of the local media? Join seasoned reporters, editors and producers from radio, television and print as they answer these questions and more in this panel discussion. Scheduled to attend: Allison Walker Torres with News 13, Jeff Weiner with the Orlando Sentinel, and Matthew Peddie with WMFE.


SESSION 2B: Driving Your Digital Content


WFTV Reporter Racquel Asa and WFTV News Technology Director Dave Sirak share top tips for raising your exposure online, including:




    • How to build better web click-ability into your story pitches;

    • When you should reach out to the web desks and what you should send them;

    • The top tricks journalists use to shoot video from their iPhones; and

    • How to get your brand mentioned on a journalist’s social media platform.





11:45-1:00 P.M.  LUNCH PROGRAM


INTRODUCTION OF NEW APRS


LUNCH KEYNOTE PRESENTATION


Hunting a Killer: Steve Hegarty, public information officer for the Tampa Police Department, shares a riveting account of his agency’s hunt for a serial killer and the media storm that followed. When there was a gunman killing innocent Tampa residents and the city was on edge, Tampa PD stayed focused on the message to reassure residents and seek the public’s help in finding the killer. Best practices and lessons learned from the prolonged investigation will be valuable for PR practitioners dealing with local and national media and local communities during a high-profile incident.

PRSA Orlando Spring Networking Social

Bad to the Bone PRSA Social Mixer

Hotrods. Fast bikes. And leather jackets. Channel your inner gearhead at our spring mixer at Ace Café! Enjoy hors-d’oeuvres, drinks, prizes and networking among industry professionals and friends at Orlando’s coolest new venue. See old friends and build new relationships. Whether you just drop in or stay awhile, now’s a good time to reconnect in a fun and casual atmosphere. Be there or be square!

Date: Thursday, May 31, 2018

Time: 6:00 – 8:00 PM

Location: Ace Café – 100 W. Livingston Street, Orlando, FL 32801

Cost:  $10 members, $25 non-members, $5 students

 

REFUND POLICY
Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.

We will keep you updated at PRSAOrlando, Twitter, Facebook, LinkedIn.


Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF

The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Florida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do. Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click to donate today: http://www.prsaorlando.org/about-us/stansberry-scholarship.stml.


Managing Today’s Complex Digital Landscape & Changing Algorithms: PRSA Orlando Program, May 17, 2018

 


Whether you manage the entire function or contribute to an organization’s communications, social media continues to quickly evolve in an ever-changing atmosphere. Navigating platform trends and developing content requires an ongoing understanding of the rules of engagement. Edelman Orlando VP of Digital, Josh Greenberg, and Edelman Orlando Senior Account Executive of Digital, Matt Giacalone, will discuss the complexities of today’s digital landscape, such as how social platforms are addressing “engagement hacking” through algorithms, how to shift your brand’s social focus to encourage conversations and selecting the right content and spokespersons for your brand. Also learn how to leverage Edelman Trust Insights to create meaningful and trustworthy content.


 


Matthew Giacalone (headshot) is a Senior Account Executive on the Digital team at Edelman. He’s led a wide variety of social campaigns and delved into the organic, paid, creative, and strategy side of social. Matt has a strong background in copywriting, project management, content creation and analytics. 


 


Josh Greenberg (headshot) a 12-year digital expert at Edelman, leads the advancement of digital and social media strategies for Edelman on accounts like Disney, Adventist Health System, SeaWorld, Bluegreen Vacations and more.


Registration and networking begins at 7:30 a.m. The program begins promptly at 8 a.m.


DATE: Thursday, May 17, 2018
TIME: Registration/Networking 7:30 a.m. Program 8 – 9 a.m.
LOCATION: Citrus Club, 255 Orange Ave., Suite 1800, Orlando, FL 32801
COST: $25 Members; $40 Non-members; $15 Students


REFUND POLICY
Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.


We will keep you updated at PRSAOrlando, Twitter, Facebook, LinkedIn.




Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF


The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Florida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do. Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click to donate today: http://prsaorlando.growsocially.biz/about-us/stansberry-scholarship.stml.




 

Honoring a Namesake’s Legacy: PRSA Orlando Program, April 19, 2018



Registration and networking begins at 7:30 a.m. The program begins promptly at 8 a.m.


DATE: Thursday, April 19, 2018
TIME: Registration/Networking 7:30 a.m. Program 8 – 9 a.m.
LOCATION: Citrus Club, 255 Orange Ave., Suite 1800, Orlando, FL 32801
COST: $25 Members; $40 Non-members; $15 Students


REFUND POLICY
Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.


We will keep you updated at PRSAOrlando, Twitter, Facebook, LinkedIn.




Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF


The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Florida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do. Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click to donate today: http://prsaorlando.growsocially.biz/about-us/stansberry-scholarship.stml.




 

PRSA Orlando March Program: Taking a Stand For Ethics!

  

Registration and networking begins at 7:30 a.m. The program begins promptly at 8 a.m.

What if your boss “banished you to the basement” for no good reason, what would you do? You’re two years out from retirement, you’re not sure you want to walk away from 32 years of federal service, but you don’t like moving down the ladder from Public Affairs Director to library clerk either. That was the dilemma facing VA Whistleblower Paula Pedene.

In 2010 Pedene exposed mismanagement at the Phoenix VA because she thought she was doing what was right for veterans and staff.  Little did she know such exposure would come back to haunt her two years later, forcing her and her family to face years of trial and tribulation.

Her “banishment” led to an even more unusual discovery, exposure of the national VA wait time scandal.  From the basement to the front page of the Washington Post, Pedene stood strong for veterans.  Looking back, she says her faith and our PRSA values of respect, courage, honest and integrity helped her take a stand for ethics. Hear why PRSA named her 2015 PRSA Pro of the Year.  

DATE: Thursday, March 15, 2018
TIME: Registration/Networking 7:30 a.m. Program 8 – 9 a.m.
LOCATION: Citrus Club, 255 Orange Ave., Suite 1800, Orlando, FL 32801
COST: $25 Members; $40 Non-members; $15 Students

REFUND POLICY
Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.

We will keep you updated at PRSAOrlando, Twitter, Facebook, LinkedIn.


Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF

The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Florida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do. Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click to donate today: http://prsaorlando.growsocially.biz/about-us/stansberry-scholarship.stml.


PRSA Orlando February Program: UCF- The Making of a Powerhouse

 


UCF: THE MAKING OF A POWERHOUSE


 


Registration and networking begins at 7:30 a.m. The program begins promptly at 8 a.m.


Florida Technical University was established in 1963 with the mission supporting a growing U.S. space program. Now, more than half a century later, the University of Central Florida has grown to one of the largest public universities in the nation with enrollment exceeding 66,000 students from 157 countries.


Under President John C. Hitt’s leadership, UCF has experienced unprecedented growth, momentum and prominence with 12 campuses including a downtown Orlando expansion, a college of medicine, a top athletics program, and a pathway to preeminence.


Grant Heston, UCF vice president of communications and marketing, will present a look at how strategic communications, branding, story-telling, partnerships and transparency are playing a key role in UCF’s historical trajectory and search for a new University president.


DATE: Friday, February 16, 2018
TIME: Registration/Networking 7:30 a.m. Program 8 – 9 a.m.
LOCATION: Citrus Club, 255 Orange Ave., Suite 1800, Orlando, FL 32801
COST: $25 Members; $40 Non-members; $15 Students


REFUND POLICY
Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.


We will keep you updated at PRSAOrlando, Twitter, Facebook, LinkedIn.




Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF


The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Florida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do. Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click to donate today: http://prsaorlando.growsocially.biz/about-us/stansberry-scholarship.stml.




 

PRSA Orlando Monthly Program: Jan. 18, 2018

HURRICANE MARIA: COMMUNICATION IN THE AFTERMATH


11:30 a.m.-1:30 p.m. January 18, 2018 at the Citrus Club


Networking begins at 11:30 a.m.; the program begins promptly at 12 p.m.


While Hurricane Maria bypassed the state, its impact on Puerto Rico has certainly been felt across Central Florida. As the central destination for evacuated residents, teams from across the region are working hard to welcome the displaced to the area, assist with affordable housing, and integrate their kids into the school systems.


What does the impact on Central Florida look like from their perspectives? How has each entity engaged with one another? How has the communications structure evolved as the process progressed? What were their communications challenges and how were they overcome? Are we ready for the future impact if and when the residents return to their home on Puerto Rico?


A panel discussion will be led by WFTV’s Nancy Alvarez, co-anchor of Eyewitness News Daybreak who has been an integral communications resource between those living on the island and their relatives living in Central Florida.  


Panelists include:


Ana Cruz – Coordinator, City of Orlando Hispanic Office for Local Assistance
Scott Howat – Chief Communications Officer, Orange County Public Schools and President, Foundation for OCPS
Mark Pino – Public Relations Officer, Osceola County



COST


$25 Members; $40 Non-members; $15 Students




PARKING


Parking information will be shared closer to the event.




REFUND POLICY


No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.



We will keep you updated at 
PRSAOrlando, Twitter, Facebook,LinkedIn


 


 




Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF


The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Florida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do. Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click to donate today: http://prsaorlando.growsocially.biz/about-us/stansberry-scholarship.stml.