Professional Development Summit: Re-Ignite Your Creativity


Get ready to “Re-Ignite Your Creativity” at PRSA Orlando’s 2019 Professional Development Summit.

This half-day signature event will include an inspiring keynote address and three creative-focused breakout sessions, as well as opportunities to network with fellow public relations/communications professionals. Accredited professionals can earn one APR maintenance point for attending.

Buckle up and get “Ready for Anything” with our keynoter Bob Kodzis, an inspiring and interactive presenter with Flight of Ideas, Inc. We are living in unprecedented times – politically, economically and even climatically. Now more than ever, people need to be ready for anything.

Based on 20 years of improvisational performance and interviews with some extraordinary people who successfully face the unknown every day, this keynote presentation is an insightful and funny look at what it takes to be ready for whatever the world throws our way. He will spark your sense of humor and your sense of adventure by teaching you how to take whatever the world gives you and make it work for your life and your career.

More details will be revealed, but don’t wait to buy your ticket. Register now to guarantee your seat.


THANK YOU TO OUR EVENT SPONSORS


PAN Communications
Agriculture Communicators of Florida
FPRA Orlando Area Chapter
Laughing Samurai

NOT A GAME: The Role & Impact of PR in Inclusion & Diversity


 


 




NOT A GAME: The Role & Impact of PR
in Inclusion & Diversity


In an industry where innovation powers creativity and interactive fun reigns supreme, the pursuit of authentic inclusion and diversity isn’t a simulation or the result of artificial intelligence.  In short… it’s not a game.  Join us for breakfast on August 15 as Daryl Holt, VP/Head of Operations for EA SPORTS Worldwide Studios, shares how Electronic Arts’ belief in the potential of every human being is manifested in their inclusion and diversity framework, while also sharing his personal viewpoints on the role PR can have within an evolving world where actions speak louder than words.



7:30 – 8 a.m.        Networking
8 – 9 a.m.             Program

THANK YOU TO OUR SPONSOR, PAN Communications





Refund Policy: Refunds must be requested at least 48 hours in advance of program.


By registering for a PRSA Orlando event, you will be subscribed to receive notifications about future events as well as information from our chapter. You are welcome to opt out at any time.


 

How Strategic Brand Partnerships Can Boost Business: featuring Rifle Paper Co. x Corkcicle




How Strategic Brand Partnerships Can Boost Business: featuring Rifle Paper Co. x Corkcicle


Corkcicle and Rifle Paper Co. are two strong international brands in and of themselves. In today’s competitive world of brand marketing, using the power of partnership to expand exposure and reach new market segments is an essential tool for businesses that want to remain relevant in today’s ever-changing marketplace. Hear from Kimberly Devitt, Senior Marketing Manager, Corkcicle, and Katherine Brodie, VP Marketing & E-Commerce, Rifle Paper Co., as they share insights on how to succesfully partner bringing two notable companies – and brands – together to ensure joint success.



7:30 – 8 a.m.        Networking
8 – 9 a.m.             Program

THANK YOU TO OUR SPONSOR, Xperient




Refund Policy: Refunds must be requested at least 48 hours in advance of program.


By registering for a PRSA Orlando event, you will be subscribed to receive notifications about future events as well as information from our chapter. You are welcome to opt out at any time.


 

Media Mashup

Join us on Thursday June 6 at Harry P. Leu Gardens for our annual media relations event, the Central Florida Media Mashup! We have a wide range of speakers representing different media outlets and industries.

Learn the latest tips and tricks for crisis communications, social media, pitching stories, event management influencing strategies and more – straight from the top reporters editors and producers.

After the event, explore the Leu Gardens’ amazing 50-acre botanical oasis (free for Media Mashup attendees).

 

The Business of Fun: IAAPA’s Approach to Global Communications






The Business of Fun: IAAPA’s Approach to Global Communications  


IAAPA, the global association for the attractions industry, represents more than 6,000 facilities, attractions and suppliers from more than 100 countries. With its global headquarters in Orlando, IAAPA and its team serve as the voice of a dynamic and diverse industry. Join us for breakfast on Wednesday, May 15 as Susan L. Storey, APR, Director, Communications for IAAPA, shares how the organization serves and  represents its members’ interests around the world.



7:30 – 8 a.m.        Networking
8 – 9 a.m.             Program

THANK YOU TO OUR SPONSOR, Curley & Pynn.




Refund Policy: Refunds must be requested at least 48 hours in advance of program.


By registering for a PRSA Orlando event, you will be subscribed to receive notifications about future events as well as information from our chapter. You are welcome to opt out at any time.


 

PRSA Orlando Spring Mixer at Reyes Mezcaleria

PRSA Orlando 2019 Spring Mixer

Join your PRSA Orlando friends for our much-anticipated Spring Mixer. Held at Reyes Mezcaleria, enjoy a variety of modern Mexican bites, cocktails, beers, sangria and good company. Registration includes food, a welcome beverage, one raffle ticket, and networking with the best PR pros in town.

What: PRSA Orlando 2019 Spring Mixer
Where: Reyes Mezcaleria, 821 N. Orange Ave., Orlando, FL 32801
When: Tuesday, May 21, 2019, 6-8 p.m.
Parking:
 Free parking is available in a nearby parking garage

Questions? info@prsaorlando.org

THANK YOU TO OUR EVENT SPONSORS

The Science of PR and Integrated Marketing – How the Orlando Science Center Is Making An Impact in Central Florida




The Science of PR and Integrated Marketing – How the Orlando Science Center
Is Making An Impact in Central Florida


Join PRSA Orlando on April 25  for breakfast, inspiration and a personal tour of the Orlando Science Center with Jeff Stanford, Vice President of Marketing. Over its 63-year history, public relations has played a pivotal role as part of an integrated marketing strategy to position OSC as an invaluable asset to the Central Florida community. The OSC has recently completed Phase I and II of the Unlock Science Campaign – a multi-year fundraising year initiative – and is currently fundraising for Phase III, which includes a $10 million grant to support a complete re-imagining of their Nature and Environment exhibit to include animal habitats and immersive technology to engage and educate visitors about our impact on the planet.

7:30 – 8 a.m.        Networking
8 – 9 a.m.             Program
9 – 9:30 a.m.        Orlando Science Center Tour (optional)

Complimentary parking available in the Orlando Science Center garage (across the street from OSC).

Event located in the Founders Room on the third floor of the Science Center.


THANK YOU TO OUR SPONSOR, CTS AGENCY.






Of Note: Refunds will not be issued unless cancellation order is received at least 48 hours prior to the event.

By registering for a PRSA Orlando event, you will be subscribed to receive notifications about future events as well as information from our chapter. You are welcome to opt out at any time.


 

Silver Anvil Case Study: Remembering Hurricane Andrew and Miami-Dade’s Unbreakable Spirit

Silver Anvil Case Study: Remembering Hurricane Andrew and Miami-Dade’s Unbreakable Spirit

On Aug. 24, 1992, Hurricane Andrew made landfall in South Florida, cutting a path of devastation in Miami-Dade County. Hear from Florida Power & Light Company and rbb Communications as they recount their award-winning effort to educate residents on storm preparedness during the 25th anniversary of this infamous storm.

Speakers
Sandra Ericson, APR, Senior Vice President, Partner, rbb Communications
Tyler Mauldin, Meteorologist and Member of the FPL Communications Team

 

To register, click here.

https://www.eventbrite.com/e/silver-anvil-case-study-remembering-hurricane-andrew-and-miami-dades-unbreakable-spirit-tickets-58297176424

 

Of Note: Refunds will not be issued unless cancellation order is received at least 48 hours prior to the event.

By registering for a PRSA Orlando event, you will be subscribed to receive notifications about future events as well as information from our chapter. You are welcome to opt out at any time.

Have questions about Silver Anvil Case Study: Remembering Hurricane Andrew and Miami-Dade’s Unbreakable Spirit? Contact PRSA

Sharing the Love: Non-Profit PR – Is It Really Different?

Sharing the Love: Non-Profit PR – Is It Really Different?
Sponsored by PAN Communications

Central Florida is blessed with hundreds of not-for-profit organizations addressing numerous issues and challenges facing our community. How do they stand out and remain relevant not just during the traditional giving season, but all year long?

Join a panel of experts from some of these stellar not-for-profit organizations to learn how they tell their stories and attract volunteers and donors to their mission through PR initiatives.

Panelists:

  • Betsy Culpepper, Vice President of Marketing & Communication for Habitat for Humanity Greater Orlando & Osceola County
  • Betsy Owens, Vice President of Marketing & Community Relations for Boys & Girls Clubs of Central Florida
  • Greg Higgerson, CFRE, Vice President, Development for Second Harvest Food Bank of Central Florida

Moderated by

  • Jon Busdeker, Founder & Storyteller, Sunny Oranges Productions

 


 

Of Note: Refunds will not be issued unless cancellation order is received at least 48 hours prior to the event.

By registering for a PRSA Orlando event, you will be subscribed to receive notifications about future events as well as information from our chapter. You are welcome to opt out at any time.

 

Cutting Through The Digital Noise




Want to inspire loyalty? Raise awareness about what you do? Attract new customers? You’ve probably already been using online marketing platforms for a while, but here’s the problem: so has everybody else. The rise of social media and an increased sense of content overload has challenged for-profit and non-profit organizations alike to stand out amid the day-to-day ‘life in the digital noise.’ 


In this session, CTS Agency co-founders Greg Trujillo and Carolyn Capern will discuss practical techniques that your business can use to cut through the digital noise and make an impact with your audience. 


CTS Agency has created and implemented digital and traditional marketing strategies for FINFROCK, Harbor House of Central Florida, Orlando Science Center, “Rethink Homelessness” campaign for the Central Florida Commission on Homelessness, “Step Up Against Poverty” campaign for United Against Poverty – amongst many others; and are regularly featured speakers about digital marketing, effective messaging, and cause-based advocacy at digital conferences. 


 At the end of this session, you will be able to:


 1.      Identify the key differences between audience-first marketing and brand-first marketing


2.      Understand what it takes to craft ‘thumb-stopping content’ for digital media


3.      Develop practical promotions strategies to get your message in front of your audience




THANK YOU TO FINFROCK FOR SPONSORING THIS EVENT.


 






Of Note: Refunds will not be issued unless cancellation order is received at least 48 hours prior to the event.

By registering for a PRSA Orlando event, you will be subscribed to receive notifications about future events as well as information from our chapter. You are welcome to opt out at any time.