Happy New Year and New Decade!

I am honored to serve as your 2020 PRSA Orlando Regional Chapter president and to be surrounded by an exemplary board of directors who are focused on continuing to deliver quality professional development and networking opportunities for our members and anyone in the public relations/communications fields.

There’s something for everyone to discover, participate in and build your personal and company brand — from attending programs, conferences, webinars and mixers to earning your APR and Fellow PRSA, from volunteering on a committee and giving back to becoming a sponsor (limited opportunities still available).

Our first program of the year, “Social Engineering and Cybersecurity: Cautionary Tales to Mitigate Risk,” featured guest speaker Christophe Réglat, one of the nation’s leading cybersecurity experts and an advisor to the FBI. He opened our eyes to the potential PR crisis and what we can do to help mitigate it. As one attendee put it, “It’s a lot easier to get hacked than I EVER thought, thanks to humans and not firewall breaches, etc! Pretty scary, if you ask me!” If you missed it, check out Eleven Cybersecurity Tips to Protect Your Organization courtesy of our January program sponsor, Bisbee and Company.

Our next event, “Strategic Communications on a Shoestring Budget,” is Feb. 6, learn more and register here. The program is presented by PRSA Orlando, the local chapter of the Florida Public Relations Association (FPRA) and in celebration of AD X Orlando – The Intersection of Business and Creativity. Communicators from nonprofits Second Harvest Food Bank and the American Cancer Society will offer insight into the traditional and digital media tactics that have elevated their campaigns at no or low cost.

Look for us to continue bringing relevant topics like these to the forefront and provide the experts to address them. If you have topics or speakers you are interested in hearing from, want to join a committee or have ideas for our chapter, please contact me rdonley@mccicorp.com.

Rich Donley, APR
2020 President, PRSA Orlando Regional Chapter