By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Last month Adweek brought together 12 marketing leaders from global brands together for the inaugural Hispanic & Latin American Summit, where they discussed the gap between Hispanic and Latino consumers and the small marketing budgets allotted to them, the lack of Hispanic leaders in marketing, […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Nearly 2 out of 3 workers ages 45 and older have seen or experienced age discrimination on the job, according to results of a wide-ranging AARP workplace survey. More than 50 years after the Age Discrimination in Employment Act (ADEA) was signed into law, forbidding […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair “Inclusive design doesn’t mean you’re designing one thing for all people. You’re designing a diversity of ways to participate so that everyone has a sense of belonging.” – Susan Golstman Meaningful, inspiring storytelling and advocacy in communications play an essential role in advancing Limbitless Solutions’ […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair In the wake of George Floyd’s death, we have seen a national outcry and protests against racism, injustice and police brutality occur worldwide, calling for change. Finding words to respond to social injustice isn’t easy, but there are steps we can take to navigate these […]
By Alyssa List, PRSA Orlando VP, Finance The AP Stylebook made notable changes in its latest edition, updating its guidance on a number of relevant topics like race, gender-neutral language, and terms related to the coronavirus pandemic. One important change was the capitalization of Black when using it as an adjective that refers to racial, […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Last year was a banner year for the LGBTQ+ community in the city of Orlando and throughout Central Florida. Not only did Orlando receive a perfect score on the Human Rights Campaign’s Municipal Equality Index, a nationwide evaluation of equality in municipal laws, but Orange […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Adweek’s inaugural Diversity & Inclusion Summit, brought thirteen chief marketing officers and brand leaders from top global organizations together for a virtual event to discuss how diversity, inclusion, equality and equity are growth drivers across all business sectors. Diversity and inclusion in business and marketing […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair We live in a globalized society, and while it feels like we are all interconnected, it is easy to forget that cultures and traditions vary from place to place. When developing a multicultural marketing strategy, it is important to have content properly adapted into the […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair “…We’re not a genre, because there’s no one way to be black. […] This is not a moment. This is a movement. We are Strong Black Leads. Today is A Great Day in Hollywood.” Two years ago, Netflix debuted a commercial spot during the 2018 […]
The University of Central Florida’s Nicholson School of Communication and Media is hosting the annual International Crisis and Risk Communication Conference and announces a new Ph.D. program in Strategic Communication. ICRCC features presentations, workshops and panel discussions on strategic crisis communication issues, case studies, best practices and emerging trends, presented by a unique combined lineup […]