Communications Manager

Heart of Florida United Way
April 23, 2024
Job Type


This position is a hybrid role that requires a minimum of two days per week in the office located in Orlando, FL.

Responsible for curating, developing, researching, writing, and disseminating communications for a variety of communication and public relations efforts including media releases, blogs, newsletters, feature stories, social media posts, video scripts, website content, and marketing collateral for Heart of Florida United Way and its programs. This position plays a key role in strategic communications that help advance Heart of Florida United Way’s mission and convey core values to a variety of audiences that engage with HFUW directly and indirectly.


  • Act as the primary copywriter for the organization providing copy for all communications ranging from marketing collateral, email newsletters, social media content, scripts, press releases, blogs, etc.
  • Display technical writing expertise based on the audience, media, tone, etc. of each piece. Transition between varying media yet maintain brand voice (e.g., a formal donor thank you letter to a playful social media post to a feature story profile on a board member).
  • Conduct research relating to assignments to ensure accuracy, data integrity, and relevancy.
  • Perform phone and in-person interviews of HFUW clients, donors, volunteers, and others in various environments. Capture and draft profile stories and related content based on interviews.
  • Proofread and edit copy drafted by others throughout the organization.

Strategic Communications

  • Develop working knowledge of organizational departments/programs to maintain accuracy and consistency in communication efforts.
  • Actively monitor national/local news stories and social media trends to make relevant content recommendations to incorporate into HFUW’s communications strategy.
  • Brainstorm and conceptualize original ideas for development of various types of campaigns, storylines, etc.
  • Communicate conceptual ideas in written or oral presentation to leadership and internal stakeholders.
  • Provide strategic and tactical ideas to support communication and campaign planning that meets organizational goals.
  • Lead editorial planning — managing workflows to effectively curate and implement omni-channel editorial content calendars. This includes sourcing information and interviews, conducting research and interviews, and contributing to visual storytelling efforts.
  • Support media relations efforts through crafting timely pitches, media materials, and media interactions.
  • Maintain and uphold organizational brand standards in all areas of work.


  • Collaborates closely on integrated communications projects like video, social media campaigns, etc. with other creators.
  • Participate as a collaborative member of the Marketing & Communications team, attending weekly department meetings, updating project management dashboard, etc.
  • Assist in the execution of organizational events and initiatives.
  • Perform other duties as assigned.


  • Mission Focused: Create real social change that leads to better lives and healthier communities.
  • Relationship-Oriented: Cultivate and manage relationships toward a common goal.
  • Collaborator: Understand the roles and contributions of all sectors of the community and can mobilize resources through meaningful engagement.
  • Results-Driven: Dedicated to shared and measurable goals for the common good; creating resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
  • Brand-Steward: Steward of the brand and understands the role in growing and protecting the reputation and results of HFUW and the greater network.

Physical demands include sitting or standing for extended periods of time, bending, lifting of items weighing up to approximately 40 pounds, regularly moving throughout the building between floors, traveling to outside meetings, regular use of standard office equipment such as the telephone, copier, and computer. Demands also involve protracted concentration. Reliable transportation and a valid driver’s license are required, ability to operate passenger van and similar vehicles. The job involves frequent interactions with internal and external customers, and routinely intense public contact.


  • Bachelor’s degree in English, Journalism or related field or equivalent work experience required.
  • Minimum of three to five years of related work experience.
  • Must have excellent verbal and written communications skills and be able to interact with a variety of individuals/organizations while maintaining confidentiality and professionalism.
  • Strong attention to detail required.
  • Knowledge of AP style and ability to reflect proper use in written communications.
  • Ability to maintain the highest standards of journalistic style and quality in all written communications.
  • Strong interpersonal and organizational skills including the ability to self-direct workload and meet deadlines.
  • Experience working with media and/or writing for public relations.
  • Experience writing for social media content.
  • Experience in Search Engine Optimization (SEO) writing preferred.
  • Ability to work effectively with a diverse community and meet the needs of a diverse population.
  • Must be able to prioritize heavy workload in fast-paced environment.
  • Excellent proofreading skills.
  • Experience working as a journalist/reporter preferred.
  • Bilingual preferred.
  • Demonstrate proficiency with Windows and Microsoft Office Suite, ability to use common office equipment such as copier and fax required.
  • Experience with project management software preferred.
Heart of Florida United Way offers a very extensive benefits package for full-time employees that we are very proud to share with you!
Medical Insurance (Health, Dental, Vision) – on the 1st day and HFUW pays 80% of your premium.
Company-Paid Benefits – HFUW provides all full-time employees with the opportunity to enroll in short-term & long-term disability insurance, as well as $50,000 in life insurance, all 100% paid by HFUW.
401k w/ Company Contribution – not only does your 401k start on the 1st of the month following your start date, but after 1 year of employment and 1000 hours worked, you will receive 5% contribution from HFUW, regardless of your personal contribution to your plan.
Paid Time Off – HFUW offers an extensive amount of time off so you can focus on your personal health, family priorities, and work-life balance.  Full-time employees start accruing vacation time (2 weeks your 1st year), sick time (1 day/mo.), and personal time (2 days/year) off upon hire, with generous carry over and accruals.

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