By James Hoeft, APR In 2023, the Public Relations Society of America released “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” As artificial intelligence continues to evolve rapidly, so must our guidance. In keeping with organizational best practices, PRSA is now updating and expanding this essential resource. Under the leadership of […]
By Heather Morgan, APRVice President of Communications, MHP SaludEthics Officers Outreach Chair, PRSA Board of Ethics and Professional Standards It’s not a secret: powerful stories demonstrate impact, influence policy and funding, and ignite change. Authentic stories matter… and so does the approach. That’s why ethical, trauma-informed storytelling is critical. While important in all industries, it’s […]
Estimados miembros, Septiembre es un mes especial: es el Mes de la Herencia Hispana, ¡y me emociona compartir con ustedes cómo lo celebraremos! El 18 de septiembre, en el Citrus Club, presentaremos un programa dinámico sobre el poder del posicionamiento de marca hispana, con un panel de comunicadores de la Florida Central que están dejando huella en […]
My First SunCon: A Summer Energy Refresher By: Malorie Reid You never know what to expect when you attend a professional development conference. PRSA SunCon 2025 already had a couple things working for it — Jacksonville’s close proximity to Orlando, and the fact that I had such an enriching experience at my first PRSA ICON […]
By: Sade Teel, MA As a member of Public Relations Society of America (PRSA), I’ve always appreciated the professional growth and community the organization offers. Attending the 2025 PRSA Sunshine District Conference reminded me just how powerful it is when communication professionals come together to share ideas, tackle challenges and connect in person. Held July […]
Dear PRSA Orlando, It was wonderful to see so many of you at SunCon last month in Jacksonville — and wow, did Orlando shine at the Radiance Awards! Our chapter brought home honors in multiple categories, and it was inspiring to celebrate our members’ outstanding achievements together. A special congratulations to Christina Morton, APR, who received the Geri […]
Dear PRSA Orlando, By the time you’re reading this, I’m likely coming to you live from Animal Kingdom Lodge — probably reminding my 3-year-old son once again that we can’t take a giraffe home with us. It’s been a busy summer, so we made time for a much-needed staycation filled with family fun, poolside snacks […]
Dear PRSA Orlando, Summer is here, and with it comes exciting collaboration and connection! As you’ve probably heard, we’re thrilled to be teaming up once again with FPRA Orlando for Media Mashup 2025, taking place June 27 at Seminole State College. This half-day event brings together PR professionals, local media leaders, and communications experts to explore the powerful intersection of public relations, […]
During Mental Health Awareness Month and Military Appreciation Month, public relations professionals have a unique opportunity to leverage their expertise for a critical cause: supporting veterans struggling with PTSD and mental health challenges. The Hidden Battle: Understanding the Need When military personnel return home, many carry invisible wounds that prove just as challenging as physical […]
As we celebrate Asian & Pacific American Heritage Month, PRSA Orlando’s Book of the Month pick is “Daughter of the Moon Goddess,” by Sue Lynn Tan. Tan shares a fantasy, inspired by Chinese mythology, centered on Xingyin, the daughter of Chang’e, the Moon Goddess. The novel is a story about identity, perseverance, and challenging existing […]