Volusia County Schools
July 26, 2022
200 N. Clara Ave, DeLand, Florida
Job Type



Position Description


  • Bachelor’s Degree in a field related to Communications, Public Relations, Journalism or a related field, or an equivalent combination of education and experience
  • Three years or more professional experience in this field or related field
  • Experience in social media platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn
  • Experience coordinating and managing special events, projects, and/or programs
  • Experience in communication, organization, delegation, collaboration, and customer service skills with attention to detail
  • Knowledge of non-profit or public education programs and procedures preferred


  • Strong written, verbal and interpersonal communication skills
  • Ability to exercise initiative, use excellent judgement, and manage multiple priorities and projects
  • Ability to organize facilities and details like décor, catering, entertainment, transportation, location, invitee list, special guests, equipment and promotional materials
  • Experience with computer software to create brochures, flyers, posters, PowerPoints

REPORTS TO            Director, Community Information

SUPERVISES            Assigned support staff

Position Goal:

To plan, implement, and monitor the school district’s Social Media strategy in order to increase brand awareness, improve marketing efforts, and promote community engagement.

Performance Responsibilities: 

  1. *Organize, help promote and execute special events and community outreach projects (open houses, school fairs, school expos, Teacher of the Year banquet, United Way events, partnership projects).
  2. *Implement and manage social media
  3. Build audiences through modern social
  4. Stay up to date with the latest social media best practices and
  5. *Help with the development of marketing and public relations strategies and
  6. *Work collaboratively with department colleagues, public relations personnel, social media and
  7. Recommend and implement
  8. *Create, edit and/or proofread copy for a variety of purposes (e.g., announcements, press releases, posters, letters, invitations, brochure copy, etc.).
  9. *Assist with the coordination of all facets of internal and external
  10. *Daily social media posts for district-run pages and oversees school accounts.
  11. *School Messenger knowledge and
  12. *Lead coordination of and support/attend district events, including school board meetings as
  13. *Serve as a member of the Emergency Response
  14. *Supervise designated personnel, including selection, training and performance
  15. Perform other related duties as assigned by the Director, Community

*Denotes essential job function/ADA

Physical Requirements (physical conditions of a position)

  1. Light Work - Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated as Light Work.

Physical Activity (physical activities of a position)

  1. Sitting - Resting with the body supported by the buttocks or
  2. Standing - Assuming an upright position on the feet particularly for sustained periods of
  3. Walking - Moving about on foot to accomplish tasks, particularly for long
  4. Bending – Lowering the body forward from the
  5. Stooping - Bending body downward and forward by bending spine at the waist through the use of the lower extremities and back muscles.
  6. Pulling -Using upper extremities to drag, haul or tug objects in a sustained motion exerting up to 20 pounds
  7. Lifting - Raising objects from a lower to a higher position or moving objects horizontally from position to position through the use of the upper extremities and back muscles exerting up to 20 pounds of force.
  8. Finger Dexterity - Picking, pinching, typing or otherwise working primarily with fingers rather than with the whole hand or
  9. Grasping - Applying pressure to an object with the fingers and
  10. Repetitive Motions - Substantial and continuous movements of the wrists, hands, and/or
  11. Talking - Expressing or exchanging ideas by means of the spoken Those activities in which detailed or important spoken instructions must be conveyed accurately, loudly or quickly.
  12. Hearing Acuity - The ability to perceive speech and other environmental sounds at normal loudness
  13. Visual Acuity - The power to see at a level that allows reading of numbers and text, operation of equipment, inspection of machines, etc.

Working Conditions (conditions the worker will be subject in a position)

  1. Indoors - The worker is subject to inside environmental conditions. There is protection from weather conditions but not necessarily from temperature changes.

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