To accurately and consistently inform the public, school board, local schools and school communities through meetings and events, the district website, social media and news media outlets on plans, topics and issues relating to the district’s school construction and renovation programs, capital renewal efforts and the Custodial and Maintenance teams in support of the district’s goals and objectives to increase public knowledge, awareness and appreciation of the district and school operations.
Responsibilities and Qualifications
- Bachelor’s degree in public relations, journalism, communications, marketing or a related field from an accredited institution, or an equivalent combination of training and experience.
- Five (5) years of experience in media, public relations or a related field within the past ten (10) years.
- Experience writing for and maintaining web sites and/or social media.
- Knowledge of successful media, marketing and public relations strategies and practices preferred.
- Experience staging public events or leading meetings preferred.
- Experience in or knowledge of construction projects preferred.
- Spanish-language skills preferred.
- The incumbent is considered to be “Essential personnel” during an emergency and can be subject to being held over or called back to a district location at all times.
KNOWLEDGE, SKILLS AND ABILITIES:
Ability to use effective communications and public relations skills. Thorough understanding of media relations with demonstrated media skills. Ability to effectively use public speaking skills. Ability to plan and stage communication events. Ability to manage video production projects. Strong interpersonal skills needed to work effectively with multiple departments, diverse groups and members of the public. Ability to identify important issues or problems in area of responsibility. Ability to share ideas with others in a clear and informative manner. Knowledge of current trends and research in education and school construction. Demonstrated written and oral communication skills. Analytical skills to review information and formulate alternative solutions to problems. Knowledge and understanding of the functions within an organization. Computer proficiency including word processing, spreadsheet software, and presentation software. Creating and managing website information. Functional understanding of website analytics, social media analytics and media relations best practices. Excellent grammar, writing, proofreading, editing and verbal communication skills.
REPORTS TO: Assistant Director, Public Relations
MACHINES, TOOLS, EQUIPMENT:
Machines, tools, equipment, electronic devices, vehicles, etc., used in this position. Telephone, Computer, (Personal Computer and Mainframe), Automobile, Copier
Describes physical conditions of this position.
Light Work: Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated as Light Work.
Physical activities of this position. Percent of a typical day involved in each applicable activity is noted.
70 Sitting: Resting with the body supported by the buttocks or thighs.
10 Standing: Assuming an upright position on the feet, particularly for sustained periods of time.
10 Walking: Moving about on foot to accomplish tasks, particularly for long distances.
5 Bending: Lowering the body forward from the waist.
5 Reaching: Extending hand(s) and arm(s) in any direction.
5 Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position through the use of the upper extremities and back muscles exerting up to 10 pounds of force.
80 Finger Dexterity: Picking, pinching, typing or otherwise working primarily with fingers rather than with the whole hand or arm.
70 Grasping: Applying pressure to an object with the fingers and palm.
90 Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which detailed or important spoken instructions must be conveyed accurately, loudly or quickly.
90 Hearing Acuity: The ability to perceive speech and other environmental sounds at normal loudness levels.
90 Visual Acuity: The power to see at a level which allows reading of numbers and text, operation of equipment, inspection of machines, etc.
Note: Will total more than 100 percent as several activities may be performed at one time.
Conditions the worker will be subject to in this position.
Indoors and Outdoors: The worker is subject to both environmental conditions. Activities occur inside and outside.
* Manifest a professional code of ethics and values.
* Respond to internal and external customers in a timely, accurate, courteous and empathetic manner representing OCPS in a positive light.
* Model the routine, intentional and effective use of technology in daily work, including communications, organization and management tasks.
* Work with both the Facilities Department and the Communications Division to support the construction efforts of the district.
* Serve as a proactive liaison to the community and news media for the Facilities Department.
* Coordinate communication efforts to inform and update the community about the district’s construction program through news releases, media tip sheets, media event fact sheets, facilities Web pages, video presentations, social media and other communication methods.
* Coordinate community meetings with staff and others to inform targeted audiences of upcoming and ongoing construction or renovation projects in the neighborhood.
* Work with community, business and government agencies to promote, publicize and generate interest in school construction programs.
* Develop support materials to publicize school construction events and programs, as well as materials needed to educate the public about upcoming sales tax referenda, when applicable.
* Correct factual errors in media reports pertaining to facilities construction program when necessary and appropriate.
* Monitor issues, events and trends involving school construction, renovation or maintenance related topics.
* Monitor media reports and editorials pertaining to the district’s building program and prepare appropriate responses.
* Spearhead placement of stories and presentation of events that showcase the building program.
* On an ongoing basis, review and modify the building program’s web pages to include up-to-date information. Responsible for proofing all web-related data for facilities.
* Follow the district’s policies and procedures as related to all HRMD guidelines and the district’s initiatives
* Follow district policies and procedures as related to fixed assets.
* Develop leadership in subordinates.
* Responsible for keeping up to date on current technology being used by OCPS. With the support of the district, attend training to ensure skill level in various technologies is at the level required to perform in current position.
* Responsible for maintaining timely and accurate information and accountable for the quality of information maintained by those they supervise.
* Responsible for self-development and keeping up to date on current research, trends and best practices relevant to areas of
Perform other relevant duties and responsibilities assigned by the supervisor.
* Essential Performance Responsibilities
TERMS OF EMPLOYMENT:
Non-bargaining unit compensation plan, twelve months, 8.0 hours per day.
Performance of this job will be evaluated in accordance with provisions of the Board’s policy on evaluation of personnel.