Public Relations Senior Account Executive

At &Barr, it’s not what we do, it’s why we do it. Your purpose should be why you thrive from day-to-day;
therefore, this job description is designed to outline primary duties, qualifications we look for, and job
scope, but not limit you to the description identified. It is our expectation that team members offer their
services wherever and whenever necessary to ensure we are the agency of choice for both great
brands and top talent.

JOB TITLE:
Public Relations Senior Account Executive

REPORTS TO:
Vice President, Public Relations

JOB SUMMARY:
Executes strategic communications plans while building and maintaining successful client relationships
through effective account service. Responsible for meeting or exceeding client expectations, as well as
effectively managing and mentoring junior-level staff and/or interns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Provides strong media relations skills (with both traditional and social media), including writing,
editing, and pitching to secure media coverage
• Provides comprehensive media training for approved spokespeople
• Works with Vice President to provide clients with issues management and crisis planning and
management
• Works with Vice President to support development internal communications and employee
engagement strategies and implements tactics
• Works with Vice President to support development and implementation of executive
communications’ strategies and tactics
• Provides event planning and management services, including development of timelines and
budgets with support of Vice President
• Provides recommendations specific to community relations and corporate social opportunity (CSO)
and develops robust CSO programs with Vice President
• Develops public relations strategies with Vice President and executes tactics, including timelines,
deadlines, and all necessary planning and execution to achieve success in accordance with clients’
business objectives and budget limitations
• Seeks thorough knowledge of each client’s business in order for opportunities and issues to be
anticipated, discussed, and planned for with the client proactively
• Maintains confidentiality while working closely with clients regarding all aspects of their business,
agency initiatives/efforts, issues/crises, and opportunities
• Develops and maintains strong, positive relationships with clients to demonstrate trust, respect, and
value
• Consistently demonstrates sound judgement, in accordance with agency’s mission, vision, and
values, and never sacrifices quality for speed
• Demonstrates clear, effective, articulate, and professional writing and verbal skills in both formal
and informal communications with clients, partners, team members, and media

Develops strong business communications to ensure clients’ knowledge of agency’s initiatives and
effectiveness, including, but not limited to, status call agendas, conference reports, monthly retainer
reports, and quarterly business review presentation decks
• Works positively, proactively, and collaboratively across all agency departments, including Creative,
Media, Production, and Account Service, to ensure clients’ objectives are clearly understood and
executed upon
• Proactively plans for how tactics will be measured and supports development with Vice President of
processes to monitor and report on progress to client, including proactively identifying opportunities
to course correct if needed
• Leads by example and provides clear direction and effective management while supervising juniorlevel
team members and/or interns in their direct responsibilities for tactical execution, research,
reporting, and all other support services to client accounts
• Coordinates brainstorms to proactively provide unique ideas to clients in accordance with clients’
goals, as well as time and financial constraints
• Works proactively with Vice President on annual planning and helping define PR objectives to
support clients’ business goals
• Supports development and execution of public relations strategies and tactics to promote &Barr
• Monitors hours weekly on all client accounts and proactively works with Vice President if hours are
trending under or over
• Supports new business development, which may include, but is not limited to, research, RFP
response development, pitch decks, and presentations (in person or virtually)
• Serves as an ambassador and “face” of the agency while in professional and personal situations,
including represents agency well on all online platforms

QUALIFICATIONS - REQUIREMENTS:
• Bachelor’s degree in public relations, communications, or journalism
• 7 to 10 years of public relations experience (corporate and agency experience a plus)
• Must be media trained
• Outstanding writing and editing skills, including mastery of AP Style
• Excellent project management skills and keen attention to detail
• Strong self-starter with excellent judgment on when to ask questions or involve leadership
• Superior verbal communications skills; efficient and effective communicator who keeps Vice
President included in client communications to ensure a bench of service in case of team member’s
absence
• Stellar professionalism, strong people skills, and diplomacy
• Ability to handle multiple projects and meet all deadlines, including tight timelines, as well as
prioritize at client’s direction
• Commitment to high-quality work and superior client service
• Ability to provide 24/7/365 support for clients who need crisis management services

COMMUNICATION ABILITY:
Ability to read, analyze, and interpret information from a variety of sources, such as trade journals,
research reports, white papers, and cross-tabulated survey data to effectively present information in
one-on-one and group situations to clients, agency partners, and colleagues.

COMPUTER SKILLS:
• Personal computer proficiency (Apple, Windows, and server-side applications)
• Knowledge of online media relations platforms (e.g., Agility, Cision, etc.)

LEADERSHIP RESPONSIBILITIES:
May supervise the work of junior-level team members and interns and work with agency team
members in other disciplines to ensure client project work is completed successfully.

Apply here: https://andbarr.aaimtrack.com/jobs/