Public Relations & Marketing Manager

Orlando Shakes
May 13, 2024
812 E. Rollins Street, Orlando, Florida
Job Type



Orlando Shakes

Starting at $17.30/Hour


Orlando Shakes, in partnership with UCF, Central Florida’s leading professional regional theater company, is searching for a full-time Public Relations & Marketing Manager to join its in-house publicity team.

Under the direction of the Director of Public Relations & Marketing, the selected candidate will be responsible for managing Orlando Shakes’ social media, daily and weekly e-news (promotional eblasts) bulletins, image, creative and written content for promotional materials, and in-house video and photography.

The Public Relations & Marketing Manager will also assist with media relations, event management, community relations, and external events.


Content Creation and Distribution

  • Drafts, edits, and distributes content, including articles, press releases, newsletters and social media posts, web content and marketing copy.
  • Coordinate with Orlando Shakes’ leaders, colleagues, show directors and stage managers, actors, and creative teams to gather information and stories that highlight Orlando Shakes’ achievements and initiatives.
  • Proactively write, design, and distribute/post social media, email and web posts about Orlando Shakes news, events, and people.
  • Develop and edit content for print publications, e.g. annual view book, and show and event programs.
  • Create images / designs for use on social media and web platforms via Canva, Adobe, or other design platforms.

Photography and Videography

  • Take photographs and videos for use on Orlando Shakes’ website and social media platforms.
  • Film and post archival video footage of respective Orlando Shakes’ shows.
  • Assist with video editing, when applicable.
  • Assists in photography and videography of events and activities; provide photo and video support during respective internal and external events, e.g. Opening Nights, Gala, cabaret concerts, off-site events, etc.

Media Relations

  • Monitor media coverage and social media engagement and compile analytics and reports to gauge the effectiveness of communication strategies.
  • Assist in responding to media inquiries.
  • Prepares staff / leadership / creative teams / actors for media opportunities.
  • Assist in planning and implementing media day events.
  • Represent Orlando Shakes at various media outlets for interviews and publicity opportunities.

And other duties as assigned by the Director of Public Relations and Marketing and/or Managing Director.

Required Qualifications

  • Strong computer skills with proficiency in Google Suite, Canva, media and social media monitoring platforms, content management platforms with the ability to learn new computer programs and software systems.
  • Demonstrated excellence in writing, editing, and content creation across various formats (press releases, web articles, social media posts, etc.)
  • Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
  • Excellent interpersonal and communication skills, capable of working collaboratively with diverse groups including Board members, onsite colleagues, and external partners.
  • Ability to work independently, as well as part of a team, with a high level of initiative and self-motivation.
  • Demonstrated commitment to and understanding of diversity, equity, inclusion, and belonging.
  • Thorough knowledge of appropriate editorial style, e.g. AP style and publication guidelines.
  • Ability to meet tight deadlines and work well under pressure.
  • Strong verbal and written communications skills.
  • Interpersonal skills and ability to work in an agile, fast-paced environment required.
  • Willingness and understanding to work flexible hours as needed.
  • Ability to manage a variety of projects and requests quickly and efficiently. Able to multi-task projects concurrently, while maintaining quality.

Education / Training

  • Bachelor’s degree in Communications, Journalism, Public Relations, Sport Management, or a related field and/or equivalent experience / training.
  • Minimum of 1-3 years of experience in a communications, public relations, or marketing role.

Preferred Qualifications

  • Experience generating content for a media outlet as a journalist; or as a public relations/communications professional producing content for an organization, business, nonprofit, or clients.
  • Familiarity with the art, culture, and/or entertainment (e.g. live events, professional or intercollegiate athletics, theme parks, etc.) environment.
  • Ability to capture photos and video

Additional notes:

  • This position is for a full-time, exempt “Public Relations & Marketing Manager” on-site at Orlando Shakes’ Lowndes Shakespeare Center in Loch Haven Park.
  • The ideal candidate must be detail-oriented, a team player, and has the ability to work on multiple projects in a fast-paced, high-pressure environment.
  • Ability to take feedback from multiple sources and translate that into meaningful improvements.
  • Reports to the Director of Public Relations & Marketing
  • Works alongside communications and marketing colleagues and consultants, photographers, web designers, and graphic design consultants, Box Office, audience development, community relations, and Development colleagues.


  • 403(b)
  • Health Insurance
  • Dental Insurance
  • Vision Plan
  • Paid time off


  • Monday through Friday, with some weekends and some nights

When applying, please include a cover letter and resume (required) and link / attachment to your portfolio of work (optional). To apply, click here.  No phone calls, please.

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