Reunion Resort
Published
April 5, 2021
Location
7593 Gathering Drive, Kissimmee, Florida
Category
Default  
Job Type

Description

POSITION OBJECTIVE

The marketing specialist will perform the role of property project management, which involves a high level of tactical marketing production, executive and team coordination. Works with the Director of Sales, the Marketing & Communications Manager, and corporate Team Members to ensure that branding and creative standards are upheld in all areas.

ESSENTIAL JOB FUNCTIONS

  • Manages creative projects from concept to completion, maintains the integrity of brand voice, and translates marketing objectives into creative strategies to drive revenue while building brand awareness and engagement.
  • Interacts with designated branding, media, public relations, graphic designers and print companies as well as sales, spa, food & beverage and all other revenue-producing areas and the corporate office to ensure that communication material is produced within the agreed-upon budget, to company branding standards and delivered in a timely manner. Assist with social media and email marketing platforms.
  • Maintain marketing materials and perform general administrative functions.
  • Maintain working calendar of all promotions and notifies manager of upcoming promotions that need to be created or updated.
  • Collaborate with various department heads to develop on-property programs and partnerships.
  • Participate in weekly marketing calls including generating agenda and meeting recap.
  • Manage email newsletter database.
  • Assist in the creation of promotions and tactics to grow prospect database.
  • Prepare email copy, select imagery, and build email marketing communication using pre-set templates for different audience segments based on property needs.
  • Maintain website CMS and ensure content is up to date and accurate.
  • Assist in photo management and file storage in Dropbox in conjunction with property team and corporate marketing to ensure outdated imagery is removed from property library and use.
  • Ensure property information is displayed correctly and effectively on local listings, review platforms, and third-party websites.
  • Receive and manage marketing project request forms from initiation to completion.
  • Support with the day-to-day social media activities including:
    • Develop relevant content topics to reach the company's target customers
    • Create and curate content to be published
    • Monitor, listen, and respond to users in real-time
    • Monitor and respond to online reviews on various channels
  • Manage the day-to-day graphic design requests including:
  • Producing final artwork for different media and different sizes, including digital, email, signage, newspaper, magazine, etc.
  • Uploads or delivers creative files to outside production suppliers.
  • Illustrates marketing materials in different formats based on brand standards.
  • Maintains accurate online files of graphic design materials.
  • Other marketing tasks and projects as needed.

MINIMUM REQUIREMENTS & QUALIFICATIONS

  • Candidate must be at least 18 years of age.
  • Bachelor from a four-year college or university preferred, or minimum of three years related experience and/or training; or equivalent combination of education and experience is preferred.
  • Bilingual in Spanish and English preferred.
  • Hospitality experience a plus.
  • Proficient with Microsoft Office.
  • Proficient with Adobe Suite including Photoshop and InDesign.
  • Graphic design knowledge and experience in order to update creative assets upon request.
  • Ability to learn new systems and be proficient and productive.
  • Strong organizational and analytical skills.
  • Have a strong sense of urgency in prioritizing and completing tasks while multi-tasking projects in a fast-paced environment.
  • Ability to understand and implement marketing strategies.
  • Excellent oral and written communications, presentation, research, and project coordination skills.
  • Ability to work collaboratively across multiple teams.
  • Ability to work independently, be a resourceful self-starter with eagerness to learn.
  • The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.
  • While performing the duties of this job, the Team Member is regularly required to stand; walk; use hands to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
  • The Team Member must regularly lift and/or move up to 25 pounds.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Apply here.

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