Marketing Coordinator

Sentry Management, Inc.
June 12, 2019
Longwood, Florida
Job Type


The Marketing Coordinator will work extensively with the offices located away from Central Florida. Responsibilities are in two major areas:

  1. Video Content Creation at Operating Locations
  1. Coordinate Trade Shows and Regional Events

Video Content Creation for Operating Locations: create the content concept, shoot and edit videos for website and social media placement.

  • Identify content ideas in conjunction with marketing staff and Division Managers
  • Create storyboards, scripts and shot lists
  • Manage the pre and post-production of original marketing videos
  • Secure permissions, when necessary
  • Conduct interviews
  • Shoot video with good quality sound and lighting
  • Edit content, with Marketing Director input, to tell an impactful story
  • Upload final product

Coordinate Trade Shows and Regional Professional Events: plan, manage, and evaluate all trade shows and event opportunities, primarily originating from local chapters of the Community Associations Institute (CAI) and HOA/condo commercial expositions. Choose which meetings/trade shows the organization will attend, develop and carry out the trade show/event plan, and prepare for and manage individual shows/events.

  • Research, evaluate, and maintain list of future and planned trade show events
  • Secures contracts, negotiates exhibit locations, processes invoices for payments
  • Work with Vice President of Corporate Marketing to select the optimum sponsorship package and handle the creation of ads associated with each CAI chapter and/or event (program ads)
  • Coordinate the logistics around each event in an organized and efficient manner
  • Oversee show materials inventory and order all displays, booth accessories such as marketing materials, tablecloths, promotional giveaways, promotional signage, displays, video monitors
  • Maintain promotional giveaway inventory and order replacements
  • Attend trade shows
  • Oversee all booth set up and tear down
  • Monitor event activities to ensure satisfaction of the appropriate Division and the organization


  • A bachelor’s degree is required. At least one year of experience (internships count) in video production, event management, or other suitable line of work
  • Valid Driver's License is required
  • Frequent travel is required


  • Must have documented experience in videography, editing and production, particularly knowledge of video editing software
  • Script writing and storyboarding skills are desired
  • Must have general knowledge of trade shows and preparation for events
  • Strong planning, organizational, and presentation skills are desired
  • Some project management experience is desired
  • Proficiency in Microsoft Office suite of products (particularly Publisher) are desired


  • Medical, Dental Vision
  • Short-Term and Long-Term Disability
  • Life Insurance
  • 401(k)
  • Paid Vacation Days, Sick Days and Holidays
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