Lynx - Central Florida Transportation Authority
Published
August 2, 2022
Location
Orlando, FL
Category
Default  
Job Type

Description

This position is responsible for developing, managing, and executing multi-channel marketing campaigns designed to improve brand awareness, positive perception, and expanding customer ridership. This position contributes to the execution of LYNX’s marketing brand strategy, business strategies, and customer focused and inclusive marketing and advertising programs for LYNX services.
Essential Functions:
  • Manages the development and implementation of strategic and inclusive marketing communications plans which align with LYNX’s strategic initiatives, goals, and objectives; maximizes budget resources and makes timing recommendations.
  • Develops and leads creative brand-building strategies that communicate a compelling value proposition for LYNX’s programs and services.
  • Creates and implements marketing communication campaigns to increase public awareness, create customer loyalty, positive perception, and expand customer ridership and retention.
  • Manages the development and implementation of the agency’s digital efforts that translate online into customer information, resource management, and customer relationship building.
  • Manages and evaluates the success of programs and projects; reports results; recommends and implements changes as needed to ensure increased ridership and improved public awareness and image.
  • Edits and proofs marketing communications material for maximum effectiveness and accuracy.
  • Participates in ongoing planning and development of annual departmental communications/marketing plan.
  • Conducts presentations before governmental agencies, community and advisory groups, and other public and special interest organizations.
  • Assists department director with corporate initiatives, projects, and/or program partnerships.
  • Manages internal cross-functional relationships and communication with other departments to achieve synergies, e.g., Customer Service, External Affairs and Government Relations, Information Technology, etc. to ensure attainment of departmental business objectives.
  • Manages the marketing communications staff including prioritizing and assigning work; ensuring staff has opportunities for team building, development, and training; and makes hiring and separation recommendations.
  • Supervises direct reports and provides regular coaching, feedback, and guidance.
  • Serves as secondary public information officer representing the organization’s brand and images to the community.
  • Assists with special events for the organization.
  • Performs other duties as may be required or assigned.
Required Qualifications:
  • Bachelor’s degree from a regionally or nationally accredited institution in Marketing, Communications, Business, or a closely related field plus five years of experience working in Marketing, Corporate Communications, or Public Relations role developing a corporate content strategy with previous experience developing and managing multi-channel digital campaigns. Qualifying experience to include two years in a lead or supervisory role.
  • Additional directly related experience beyond the minimum requirement may substitute for the required education on the ratio of one year of experience for each year of education.
Desired Qualifications:
  • Public transit industry experience
  • Knowledge of content marketing best practices and experience creating content for websites, social media and SEO
  • Knowledge of Central Florida community
Knowledge, Skills, and Abilities (KSAs):
  • Knowledge of principles, practices, and techniques of marketing programs, including reaching diverse and disadvantaged communities.
  • Knowledge of the principles, practices, and techniques of project management.
  • Knowledge of forecasting, budgeting, and expense tracking.
  • Knowledge of social and political issues influencing transportation programs.
  • Ability to manage, train, and motivate assigned employees and consultants.
  • Ability to prioritize and assign work.
  • Ability to develop marketing and brand strategy in line with the strategic vision of the organization.
  • Ability to act as a self-starter with results-oriented approach; take ownership and initiative; have the persistence and resourcefulness to work through obstacles; energetic and enthusiastic.
  • Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
  • Ability to build brands in the digital and social media age using best industry practices.
  • Ability to develop and implement creative and innovative marketing, public information, and community outreach concepts.
  • Strong business writing skills, excellent verbal skills, and the ability to develop and deliver targeted messages with a high level of creativity, visual savvy, and attention to detail.
  • Microsoft Office Suite including Access, Excel, Word, PowerPoint and Outlook.
  • Excellent communication and interpersonal skills, including the ability to establish and maintain positive working relationships with those encountered in the course of work using principles of excellent customer service.
  • Ability to exhibit a professional, courteous demeanor.
  • Ability to work in a diverse environment.
Work Environment and Special Considerations:
  • Works in an office environment.
  • Will be available to work a flexible schedule to include evenings and weekends as required.
  • Must possess and maintain a valid Florida Driver’s License and safe driving record.
  • LYNX provides the community with much needed public transportation, and it is important for the Agency to resume its services as quickly and as safely as possible in the event of any natural, technological, or human-caused emergency or disaster. This position is considered a mission critical member of LYNX’s emergency preparation and response efforts during an emergency or disaster and as such, may be asked to work during these emergencies or disasters.

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