Heart of Florida United Way
May 24, 2021
1940 Cannery Way, Orlando, FL
Job Type


Job Title                               Manager, Hispanic Community Engagement

Reporting To:                     Senior Vice President, Donor and Volunteer Experience

Department:                      Donor and Volunteer Experience

FLSA:                                     Exempt

Strategic Imperative:     Provide a rewarding and inspiring experience to every donor and volunteer with every interaction.

Core Values:                     

Passion:                               Dive in – Create enthusiasm and inspire others.

Authentic:                          Be Real – Keep it honest and set the example.

Collaboration:                   Live United – Work together and mobilize for change.

Empowerment:                Own it – Be courageous and make it happen.



The Manager of Hispanic Community Engagement will develop, plan, implement, and manage a comprehensive outreach and engagement strategy for the Hispanic/Latino community. Outreach and engagement efforts include, but are not limited to, engaging community organizations serving the Hispanic community, prospective donors from the Hispanic community, showcasing Heart of Florida United Way’s (HFUW) work in the community and serving the Hispanic population.


  • Develop and review annual and multi-year strategic plan with Senior Vice President of Donor and Volunteer Experience to include, but not be limited to, engaging community organizations serving the Hispanic community, prospective donors within the Hispanic community, showcasing HFUW work in the community and serving the Hispanic population.
  • Implement and manage Hispanic Community Engagement program supporting HFUW.
  • Oversee and assist in the development and achievement of annual/multi-year goals.
  • Set measurable goals related to engagement of community organizations, prospective donors, media partners, etc.
  • Track and evaluate effectiveness of strategies and overall results.
  • Oversee prospect list development and maintenance in a HFUW’s comprehensive database and/or customer relationship management (CRM) system.
  • Establish oneself as a resource and contact for the community.
  • Connect individuals from the Hispanic market to appropriate HFUW staff in their relationship with HFUW.
  • Coordinate with Resource Development team to identify philanthropic goals and objectives that this position can support.
  • Coordinate with Senior Vice President of Donor and Volunteer Experience to position HFUW’s work in serving the Hispanic community and engaging Hispanic community leaders in public relations efforts.
  • Collaborate with Marketing and Communications staff to develop targeted communications efforts to engage the Hispanic community or to showcase HFUW’s impact on the Hispanic community.
  • Remain knowledgeable about HFUW’s services and products, as well as issues impacting the community we serve.
  • Engage community leaders to increase support the mission of HFUW.
  • Organize meetings and forums to engage the Hispanic community.
    • Identify and build relationships with organizations that serve the Hispanic community.
  • Coordinate with Strategic Investment and Community Impact to engage community organizations serving the Hispanic community.
  • Collaborate with appropriate HFUW staff working on Diversity, Equity and Inclusion initiatives.
  • Offer insights, recommendations and plans of action for future direction of outreach programs so they maximize effectiveness of services provided.
  • Collaborate Volunteer Resource Center departments to tailor strategies for the individuals and prospects within assigned portfolio.
    • Identify and engage prospective donors in the Hispanic Community.
    • Coordinate with Vice President of Annual Campaign for the annual campaign for companies affiliated with corporate and individual donors and prospects within assigned portfolio.
    • Coordinate with Director of Key Donor Segments to create fundraising strategy plans to engage key Hispanic civic/community groups.
    • Coordinate with Director of Major Gifts to cultivate Hispanic donors in the Alexis de Tocqueville Society, Legacy Society, etc.
    • Collaborate with Individuals Engagement Manager to coordinate effective giving campaign solicitations, as needed, and ensure data is reflected in HFUW’s CRM system.
  • Perform other duties as assigned.


  • Manages Prospects: Gathers and uses data that supports requests for donations and other types of support; Connects donors’ and prospects’ interests directly to United Way’s work; Creates a strong case for support and successfully “sells” the idea, program, or funding opportunity to donor and/or supporter; Inspires commitment and support for United Way.
  • Persuades and Influences Donors: Listens to the needs, interests and passions of the donor with an eye towards connecting them with United Way community work; Expresses empathy and consideration for donor/partner needs; Identifies, engages with, adapts to and influences various types of people and organizations; Promotes an idea or vision effectively.
  • Uses Digital Technology: Manages and tracks digital campaigns including email campaigns, social media and digital advertising initiatives and analytics for United Way and partners; Understands and influences how digital technology and tools impact fundraising; Works with Strategic Impact, Donor and Volunteer Experiences, and others inside and outside the organization to create rewarding and inspiring user experiences and journeys to help United Way acquire, engage and retain supporters via social media.
  • Creates Win-Win Relationships: Understands United Way and donor objectives and where they intersect; Identifies tangible outcomes that benefit both parties; Identifies strategies and opportunities to build trust; Engages with donors year-round, not just during campaign season, to nurture and enhance relationships.
  • Is Culturally Astute: Is aware of different demographic and cultural groups; Realizes that cultural differences and similarities exist, without judging or assigning values to those cultural differences; Displays cultural knowledge and sensitivities and applies that knowledge to fundraising efforts; Builds relationships across different demographic groups in the community.
  • Is Visible with Donors and Community Leaders: Continuously builds and expands the network of donors; Is visible and known in the community; Recognizes and pursues new opportunities and engages key leaders in the organization to create and support plans.
  • Engages Donor Segments Appropriately: Understands differences between types of donors (e.g., high net worth individuals, workplace donors, corporations, foundations, government entities, etc.) and specific strategies needed to reach each segment; Behaves appropriately, effectively, and in alignment with donor type and donor needs.
  • Exhibits Business Acumen: Identifies, anticipates and adapts to changing market trends and business needs; Understands challenges and opportunities in the business environment; Has solid understanding of United Way products and services.
  • Focuses on Continuous Improvement: Stays current in the technical aspects of their field (e.g., tax law, employee engagement); Attempts to apply latest information on trends and best practices to continuously improve the work; Encourages and supports new ideas and new ways of doing things.
  • Takes Initiative: Recognizes and capitalizes on emerging opportunities; Recommends new ways of doing business; Meets donor needs in new ways; Stays current and anticipates market trends and technology that improve knowledge, communications and interactions.
  • Assesses and Conveys Donor Interests for Product Development: Understands donors’ interests and aligns them to existing organization mission and products; Informs and guides conversations with CI to develop products and investment opportunities; Works with Marketing to inform collateral materials, strategies for promoting, and reporting on products/investment opportunities.
  • Manages Data, Analytics, and Research: Manages donor data efficiently and accurately such as inputting donor visit notes, updating annual donor roster names and contact information, resolving conflicting data and information, producing ongoing donor and prospect research, recording donor communications as well as contact, biographic and preference information in donor database; Identifies and researches lapsed and potentially-lapsing donors and works to re-engage these donors.
  • Develops a Plan: Using community and donor data, creates plan(s) for identifying prospective donors and creating and positioning products.
  • Presents to the Donor: Creates and presents written or verbal information about donor options in a professional and compelling way; Leads and navigates discussions that result in mutual satisfaction and benefit; Addresses donor questions and objectives; gains donor commitment in a timely manner.
  • Collaborates with Community Impact: Engages CI in donor engagement and fundraising by learning details of current community impact solutions; Shares information with CI about donor needs and interests to improve existing products and create new ones; Encourages and supports CI interactions with donors for expertise, influence, and ongoing product development.
  • Collaborates with Donor Engagement: Understands the value and impact of donor engagement solutions (e.g., volunteerism) on donor retention and loyalty; Communicates and advocates for donor engagement solutions; Considers and addresses donor engagement strategies in decision-making and actions.
  • Collaborates with Communications: Connects with communications to share how the donor would like to be recognized; Develops a strategy to build donor reputation in front of the appropriate audience(s).
  • Brand-Steward: Steward of the brand and understands the role in growing and protecting the reputation and results of HFUW and the greater network.


  • Bachelor’s degree or equivalent combination of education and experience are required.
  • Eight or more years’ professional work experience, with five or more years’ previous experience in a fundraising, development, sales, communication and/or public relations capacity required. Thorough working knowledge of relationship-based fund raising procedures and philosophies.
  • Ability to network with donors, corporate leaders and other development professionals required.
  • Advanced computer skills, including experience with Microsoft office products (specifically Outlook, Word, Excel, PowerPoint), required.
  • Experience and proficiency with a customer relationship management (CRM) platform; Andar preferred.
  • Excellent presentation/training skills.
  • Excellent written/verbal/listening skills.
  • Ability to work with volunteer development and provide proven management skills.
  • Interpersonal skills needed to perceive and react sensitively to the needs and interests of potential donors.
  • Ability to inspire confidence in United Way volunteer leadership, staff, professional advisors and potential donors.
  • Familiarity and commitment with the Hispanic community, Hispanic-serving nonprofit organizations, and the Hispanic business market a plus.
  • Ability to work effectively with diverse constituencies and in a variety of situations, including consensus building and activation.
  • Ability to work independently and as a member of various teams and committees.
  • Strong ability to develop and execute work plans, manage multiple projects, and prioritize tasks.
  • Bilingual in both spoken and written Spanish/English; strong writing and presentation skills.


Physical demands include sitting or standing for extended periods of time, bending, occasional lifting of items weighing up to approximately 30 pounds, regularly moving throughout the building between floors, traveling to outside meetings, regular use of standard office equipment such as the telephone, copier, fax and computer.  Demands also involve protracted concentration.  Reliable transportation and valid driver’s license required as this position will travel throughout the Central Florida area. Job involves frequent and routinely intense public contact.


The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification; is not intended to be an all-inclusive list of duties.  You may be required to perform other duties as assigned by your supervisor or management.  You will be evaluated in part based on your performance of the tasks listed in this job description.  Employees moving into this position work on a ninety (90) day introductory basis after assuming these responsibilities.

The employer has the right to revise this job description at any time.  The job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

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