Director of Communications National Growth – Bilingual Preferred

Florida Virtual School
January 9, 2021
Anywhere in Florida, Florida
Job Type


Position General Summary:

The Communications Director partners closely with Executive Leadership, Marketing, and Partner Services (Global) to develop national thought-leadership opportunities and national communication strategies aimed at building national awareness for consumer direct (B2C) and business-to-business (B2B) audiences. The Communications Director leads and manages a team of communication professionals to implement/execute all communication activities in key geographic markets driving revenue and enrollment growth.

Essential Position Functions:

  • Lead the national communication strategy planning and implementation, including developing appropriate messaging, identifying relevant audience segments, recommending publicity opportunities, and measuring national reach and impact.
  • Lead national media activities including developing and implementing a national media strategy, arranging interviews, developing media pitches, overseeing the development of talking points, and nurturing relationships with national reporters and education writers.
  • Identify ways to increase communication and engagement to aid in student recruitment, retention, and revenue growth
  • Present national communication and media plans and strategies to executive leadership.
  • Serve as the national media spokesperson when
  • Lead and oversee crisis communication plans and implementation, as appropriate.
  • In partnership with Executive Leadership, Partner Services (Global), and Marketing Leadership, develop a strategic approach to national conference participation through speaking engagements, thought-leadership opportunities, and conference attendance.
  • Lead, manage, and develop assigned direct reports, including general management, performance planning, and career/professional development.
  • Stay on top of industry trends through continued education via webinars, online training, research, articles, conferences, etc.
  • Work closely with department leadership to develop, oversee, and adhere to department budget.
  • Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others.
  • All work responsibilities are subject to having performance goals and/or targets established.

 (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)

Minimum Requirements:


  • Bachelor’s degree in marketing, communications, public relations, or related field
  • Master’s preferred 


  • 7+ years communications experience
  • 5+ years progressive experience supervising, managing, and/or leading others
  • Public relations and national media management preferably in the education industry

Apply here.

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