Content & Engagement Specialist

Florida Veterinary Medical Association
Published
October 1, 2019
Location
Orlando, Florida
Category
Default  
Job Type

Description

The Florida Veterinary Medical Association (FVMA) is looking for an ambitious and energetic Content & Engagement Specialist to join our growing Communications & Public Relations team!

As the content & engagement specialist, you will assist in developing, implementing and improving all our means of internal and external communications. The content & engagement specialist will work collaboratively with the Communications and Public Relations team to promote a positive public image of the organization and encourage FVMA membership engagement.

If you are an enthusiastic individual with a positive attitude and excellent communications skills, who has a love for writing and content creation, we would love to meet with you!

Responsibilities

  • Assists with creating content for our two publications – The Advocate and The Practitioner. This includes writing articles in different writing styles (i.e. feature stories, news stories, membership profiles, etc.).
  • Generates content ideas for print publication editorial calendars.
  • Assists in content development for social media platforms (Facebook, Twitter and Instagram), including the scheduling, monitoring and analyzing of social media posts for the FVMA and its affiliate organizations.
  • Generates content ideas for social media editorial calendar.
  • Assists with social media on-site for FVMA conferences and symposiums.
  • Edits and proofreads all print and online content.
  • Develops communications for various campaigns/plans that reflect the voice and mission of the FVMA.
  • Assists in drafting content for the media or public relations efforts (i.e. press releases).
  • Drafts emails for email marketing campaigns via Constant Contact to disseminate information to members, conference attendees, exhibitors and sponsors, and/or Board members.
  • Maintains and updates information on the FVMA website and all affiliate websites.
  • Develops content for a both the FVMA website and all affiliate websites.
  • Collaborates with other FVMA departments for any communication requests regarding needed content, graphics, emails, etc.
  • Collaborates with director of communications & public relations to create effective communication strategies and initiatives in order to support the FVMA’s strategic goals.
  • Performs other assigned and related work as required.

Requirements

  • Excellent communication (oral and written), interpersonal and presentation skills.
  • Excellent copywriting, proofreading and editing skills.
  • Exceptional writing skills, including the ability to write for a variety of audiences, craft articles in different writing styles and draft communications for different channels.
  • Mastery of AP Style.
  • Extensive knowledge of Microsoft Office.
  • Experience in content production for various communication channels (i.e. print publications, social media, websites, etc.).
  • Experience working with email marketing platforms (experience using Constant Contact a plus).
  • Extensive knowledge of social media, particularly Facebook, Twitter and Instagram.
  • Experience in website design, management and content development.
  • Experience working with a website content management system (experience using WordPress a plus).
  • Media relations experience, including writing press releases and statements, building media lists, and collecting media mentions.
  • Knowledge of Google Analytics, Facebook Insights and Google Alerts.
  • Knowledge of photo and video-editing software is a plus.
  • Knowledge of Adobe Creative Suite a plus.
  • Flexible and able to work effectively under pressure and deadlines.
  • Outstanding organizational and planning abilities.
  • Ability to build and maintain relationships with colleagues that supports a cooperative work environment.
  • Detail-oriented and excellent multitasker.
  • Self-starter with a positive attitude and the ability to complete assigned tasks with limited supervision

Qualifications

  • Bachelor’s degree in communications, public relations, journalism or a relevant field.
  • At least three to five years of work experience in a communications-focused role (communications, journalism or public relations).
  • At least one to two years of experience working with social media in a business capacity.
  • Previous experience working with print publications a plus.
  • Previous experience working at a nonprofit a plus.

Additional Application Materials Needed

Must provide at least three to five writing samples (can be sent as a link or in PDF form).

You may submit any other additional materials or a portfolio that demonstrates your ability to write, edit and/or proofread.

Apply
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