Winter Park Health Foundation, Inc.
Published
August 3, 2022
Location
220 S. Edinburgh Drive, Winter Park, Florida
Category
Default  
Job Type

Description

WINTER PARK HEALTH FOUNDATION MISSION: To make a positive difference in people’s lives by optimizing physical, mental and social health and wellbeing. The Winter Park Health Foundation (WPHF) focuses on improving health in the communities of Winter Park, Maitland and Eatonville. Through ongoing data collection and monitoring trends, our team identifies health issues and needs. Our strategy is to engage partners and empower residents to support healthy behaviors; address barriers to health; create healthy habits where people live, learn, work and play; and make health a priority. The Foundation invests in initiatives, programs, grants, and facilities designed to improve health.

SUMMARY: The Communications and Marketing Manager (CMM) will work cross-operationally, focusing on the Winter Park Health Foundation’s groundbreaking Center for Health & Wellbeing (CHWB) and its owned entities within the CHWB – Nourish Coffee Bar + Kitchen and the Crosby Wellness Center. The CMM will leverage owned and paid marketing and communications channels with the primary goal of growing the Center for Health & Wellbeing, Nourish Coffee Bar + Kitchen, and the Crosby Wellness Center’s audience and brand, and driving visitation to increase ongoing traffic, usage, and revenues from restaurant sales and wellness center memberships. In supporting WPHF’s mission-driven work the CMM position is a unique hybrid opportunity of both consumer and non-profit marketing.

Our ideal candidate has the following core skills, aptitudes, and attitudes: enthusiastic and positive demeanor with proven success in consumer and/or non-profit marketing and communications work; creative problem-solving skills with an ability to identify and maximize opportunities for growth and increased impact; excellent editorial instincts and judgement; strong attention to detail; the ability to establish and maintain strong relationships with internal and external stakeholders; and an eagerness and ability to manage concurrent projects and priorities from conceptualization to execution.

WPHF Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance
  • Free Gym membership
  • Hybrid in-office/remote work flexibility
  • Beautiful and inspiring office spaces

DUTIES AND RESPONSIBILITIES: The CMM will work to increase the Center for Health & Wellbeing’s and its WPHF-owned entities’ reach, visibility, and impact through the delivery of communications, content marketing and traditional marketing strategies. The CMM position is responsible for supporting the development and implementation of CHWB and its WPHF-owned entities’ marketing, social media, branding, special events and communication activities in the following ways:

General Communications and Marketing Work for CHWB:

• Writes and edits talking points, pitches, speeches, presentation decks, blog posts, and feature articles for website and print publications.

• Manages digital and print communications including operational updates for stakeholders – internally (for employees/staff/partners) and externally (for members, patrons and community-at-large).

• Fields or answers incoming requests, comments, and questions through CHWB inboxes, social media comments and online reviews.

• Acts as official CHWB photographer, regularly capturing images to support marketing and communications content.

• Identifies opportunities for marketing automation, collaborating with internal and external partners to maximize opportunities to regularly promote and raise awareness about CHWB and its services.

Website Content Creation and Management:

• Manages and updates content on two websites, YourHealthandWellbeing.org and NourishCHWB.com.

• Collaborates with CMD and outside firms for website development and future site modifications for improved user experience.

• Leverages Google Analytics data as insights for action and to inform short and long-term digital strategies.

Social Media Content Creation and Marketing:

• Manages social media content calendars for the Center for Health & Wellbeing and Nourish Coffee Bar + Kitchen, generating and posting regular, relevant, high-quality content to all channels.

• Supports and maximizes management company created and managed social content for the Crosby Wellness Center.

• Collaborates with other members of the WPHF communications and marketing staff (in-house graphic designer and multimedia producer) to plan, produce and publish creative assets; maximize its reach, impact, and lead-generation potential.

• Collaborates with CMD on paid social media strategies, including social media ad buys and influencer campaigns.

• Maintains expert knowledge of current trends in social media management and marketing.

Email Communications and Marketing:

• In collaboration with the CMD, develops and implements email communications and marketing calendar for the Center for Health & Wellbeing and WPHF-owned entities, producing monthly newsletters, sales emails, targeted campaigns, and other ecommunications with a focus on open rates, CTR, and conversions.

Outside and Event Marketing:

• Represents the Center for Health & Wellbeing, the Crosby Wellness Center and/or Nourish Coffee Bar + Kitchen at local events and tabling opportunities, promoting brand growth, and generating quality leads.

• Assists in the concepting, planning, and execution of regular special events for the Center for Health & Wellbeing and its WPHF-owned entities.

WORK EXPERIENCE: 5+ years in communications, PR & advertising, journalism, or marketing role with demonstrated experience in managing successful marketing and communications initiatives.

EDUCATION: Bachelor’s Degree in marketing, communications, journalism, public relations, or a related area of study required.

Please use the link below to view the job on our website: https://www.wphf.org/wp-content/uploads/2022/06/WPHF-Job-Description-Communications-and-Marketing-Manager-Posting-06-24-22.pdf

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