Professional Development Summit: Re-Ignite Your Creativity

Venue

Citrus Club

255 S. Orange Ave. Suite 1800, Orlando, FL 32801

Orlando, FL, US, 32801


 

Get ready to “Re-Ignite Your Creativity” at PRSA Orlando’s 2019 Professional Development Summit.

This half-day signature event at the Citrus Club will include an inspiring keynote address and creative-focused breakout sessions, as well as opportunities to network with fellow public relations/communications professionals. Accredited professionals can earn one APR maintenance point for attending.

KEYNOTE

Buckle up and get “Ready for Anything” with our keynoter Bob Kodzis, an inspiring and interactive presenter with Flight of Ideas, Inc. We are living in unprecedented times – politically, economically and even climatically. Now more than ever, people need to be ready for anything.

Based on 20 years of improvisational performance and interviews with some extraordinary people who successfully face the unknown every day, this keynote presentation is an insightful and funny look at what it takes to be ready for whatever the world throws our way. He will spark your sense of humor and your sense of adventure by teaching you how to take whatever the world gives you and make it work for your life and your career.

BREAKOUT SESSIONS

PRSA Summit Panel #1

How to Re-Think Creativity for Strategic Results: From Pitch to Execution and Beyond – Tim Fisher, Monique Yeager, Jennifer Bisbee, APR

Whether it’s pitching a new client or pitching your executive team, you’ve got to infuse your proposal with creativity that stays true to your brand, commands attention and drives results.

Hear from legendary Orlando marketing veterans who know how to nail a winning pitch: Tim Fisher, Creative Partner for Acme Brand Studio; Monique R. Yeager, owner, Build Your Optimal Business, LLC and former CMO for Tijuana Flats Restaurants LLC; and Jennifer Bisbee, APR, owner of Bisbee & Co.

PRSA Summit Panel #2

Re-Mixed: Introducing Your Clients to Branded Podcasts – Yeosh Bendayan, Push Button Productions

Creating engaging branded content has always been a tough nut to crack. It can be costly to produce, and walking the line between informing and selling can be tricky. Enter the branded podcast, a way for brands to create authentic content in an easily digestible format that consumers are looking for. In this session, Yeosh will give you ideas, tips and tricks for developing concepts and pitching your podcast ideas to clients – as well as sharing promotional and measurement tools to achieve success.

PRSA Summit Panel #3

Enhancing Your Influencer Marketing – Bess Auer, Founder of FLBLOGCON.com and Whitney Gonzalez, Founder & CEO, Radiate Social

Learn the steps to developing strategic influencer marketing campaigns that yield powerful results. From sourcing quality influencers to determining deliverables and negotiating compensation rates, you’ll discover various ways to leverage influencers to represent your brand.

SCHEDULE

7:30 – 8:00 a.m. — Registration and Networking
8:00 – 9:30 a.m. — Keynote Address and Breakfast
9:30 – 9:45 a.m. — Break
9:45-10:45 a.m. — Breakout Session 1
10:45 – 11:00 a.m. — Break
11:00 – Noon — Breakout Session 2
Event Concludes

LOCATION

Citrus Club
255 S Orange Ave #1800, Orlando, FL 32801

 

THANK YOU TO OUR EVENT SPONSORS

 

PAN Communications
Agriculture Communicators of Florida
FPRA Orlando Area Chapter
Laughing Samurai
QuestionAir

 

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