Mark your calendars – the future is now! FPRA Orlando and PRSA Orlando present Central Florida’s Media Mashup 2022, a half-day professional development conference on Thursday, June 16, at Ace Café Orlando. Featuring a line-up of top journalists and communications leaders, you won’t want to miss it. #MediaMashup22
MEDIA MASHUP 2022 AGENDA
7:30-8:30 a.m. | Registration & Breakfast
8:30-9:30 a.m. | Keynote Presentation: Internal Collaboration Excellence from the Future of College Football
Keynote Speaker: Eric DeSalvo, Associate Athletics Director— UCF
On top of winning epic football games, you don’t become “The Future of College Football” without a strong internal team. During this keynote presentation, Eric DeSalvo, Associate Athletics Director at UCF, will share their keys to success for brands to win “off the field” with seamless collaboration and brand alignment.
9:30-9:40 a.m. | Break & Networking
9:40-10:30 a.m. | Breakout Sessions
Breakout Session: Keys to Transforming Your Organization from the Inside Out
Presented by: Brian Martin, Director of Internal Communications, AdventHealth & Kelly Ferris, APR, Senior Communications Manager, Enterprise Technology, The Walt Disney Company
Internal communication is a significant component of marketing and branding efforts, and with a dedicated team behind it, companies can transform employees into brand advocates who can speak accurately on behalf of the brand. Collaboration with the external communication team is imperative to achieve ultimate results for your team.
Breakout Session: Generating Media Results Through Eye-Catching Content
Presented by: Justin Buzzi, Owner, Get Up and Go Kayaking
In this breakout session, Justin will share how his self-taught photography and videography on Instagram caught the eye of a journalist at Business Insider and led 125+ million views across different social media platforms. Plus, give attendees his keys to success when creating brand content that leads to press results.
10:30-10:40 a.m. | Break & Networking
10:40 a.m. to Noon | Speed Networking with Central Florida Journalists
- Jason Guy, Anchor, WESH-TV NBC Orlando
- Danielle Prieur, Reporter, WMFE 90.7 FM
- Katie Johnston, Founder, Pulptown
- Annabelle Skies, Reporter, West Orange Times
- Jennifer Marcial Ocasio, Editor, El Sentinel Orlando
- Jeremy Williams, Editor-in-Chief, Watermark
- Ryan Lynch, Reporter, Orlando Business Journal
- Curtis McCloud, Anchor/Investigative Reporter, Spectrum News 13
Noon to 12:30 p.m. | APR Recognition & Lunch
12:30-1:30 p.m. | Panel Discussion: State of Central Florida Media
The local media landscape continues to evolve. Our esteemed panelists will discuss the changing landscape of the industry, tips for working with the media and much more. The panel will be moderated by Despina McLaughlin, APR, Senior Public Information Officer, Orange County.
- Monica May, Host, STAR 94.5
- Allison McGinley, News Director, WKMG-TV CBS Orlando
- Melissa Medalie, Vice President of News, WOFL-TV FOX 35 Orlando
- Despina McLaughlin, APR, Senior Public Information Officer, Orange County