Managing Today’s Complex Digital Landscape & Changing Algorithms: PRSA Orlando Program, May 17, 2018


Citrus Club

255 S. Orange Ave., Ste. 1800, Orlando, FL 32801

Orlando, FL, US, 32801


Whether you manage the entire function or contribute to an organization’s communications, social media continues to quickly evolve in an ever-changing atmosphere. Navigating platform trends and developing content requires an ongoing understanding of the rules of engagement. Edelman Orlando VP of Digital, Josh Greenberg, and Edelman Orlando Senior Account Executive of Digital, Matt Giacalone, will discuss the complexities of today’s digital landscape, such as how social platforms are addressing “engagement hacking” through algorithms, how to shift your brand’s social focus to encourage conversations and selecting the right content and spokespersons for your brand. Also learn how to leverage Edelman Trust Insights to create meaningful and trustworthy content.


Matthew Giacalone (headshot) is a Senior Account Executive on the Digital team at Edelman. He’s led a wide variety of social campaigns and delved into the organic, paid, creative, and strategy side of social. Matt has a strong background in copywriting, project management, content creation and analytics. 


Josh Greenberg (headshot) a 12-year digital expert at Edelman, leads the advancement of digital and social media strategies for Edelman on accounts like Disney, Adventist Health System, SeaWorld, Bluegreen Vacations and more.

Registration and networking begins at 7:30 a.m. The program begins promptly at 8 a.m.

DATE: Thursday, May 17, 2018
TIME: Registration/Networking 7:30 a.m. Program 8 – 9 a.m.
LOCATION: Citrus Club, 255 Orange Ave., Suite 1800, Orlando, FL 32801
COST: $25 Members; $40 Non-members; $15 Students

Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.

We will keep you updated at PRSAOrlando, Twitter, Facebook, LinkedIn.

Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF

The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Florida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do. Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarship at UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners. Donating is easy and tax deductible. Just click to donate today:


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