Want to inspire loyalty? Raise awareness about what you do? Attract new customers? You’ve probably already been using online marketing platforms for a while, but here’s the problem: so has everybody else. The rise of social media and an increased sense of content overload has challenged for-profit and non-profit organizations alike to stand out amid the day-to-day ‘life in the digital noise.’
In this session, CTS Agency co-founders Greg Trujillo and Carolyn Capern will discuss practical techniques that your business can use to cut through the digital noise and make an impact with your audience.
CTS Agency has created and implemented digital and traditional marketing strategies for FINFROCK, Harbor House of Central Florida, Orlando Science Center, “Rethink Homelessness” campaign for the Central Florida Commission on Homelessness, “Step Up Against Poverty” campaign for United Against Poverty – amongst many others; and are regularly featured speakers about digital marketing, effective messaging, and cause-based advocacy at digital conferences.
At the end of this session, you will be able to:
1. Identify the key differences between audience-first marketing and brand-first marketing
2. Understand what it takes to craft ‘thumb-stopping content’ for digital media
3. Develop practical promotions strategies to get your message in front of your audience
THANK YOU TO FINFROCK FOR SPONSORING THIS EVENT.
Of Note: Refunds will not be issued unless cancellation order is received at least 48 hours prior to the event.
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