Entries by prsa-admin

Engaging the unengaged: Focusing on minority audiences in the tourism industry

By Veronica Figueroa Fernandez, PRSA Diversity & Inclusion Committee  Our need for exploring and adventure connects us as people, allowing us to create lasting memories. And while traveling can be stressful at times, for persons with disabilities the challenges can often feel overwhelming. According to The World Bank, one billion people, or 15% of the […]

Diversity Blog: Our Numbers Do Not Decrease Our Impact

Authored by Mimi Flatley, APR, Co-VP of Accreditation A few years ago, a colleague and I spoke during a university communications class about how we started in our respective careers. We began by asking the soon-to-be grads where they hoped to work after college: For a sports team, at a large health care organization, in […]

Recap on what happened at the Best of #PRdiversity Twitter chat

by Alyssa Badalamenti, PRSA Diversity and Inclusion Chair @PRSAOrlando, your chapter implemented a consistent diversity and inclusion blog that addresses timely topics, but also isn’t afraid to rid formality – share top lessons learned?      PRSA Orlando: We heard feedback from our members that it was refreshing to hear our chapter address #PRdiversity topics in […]

Effectively reach key messages to audiences of all ages in a multimedia generation

By Alyssa Badalamenti, PRSA Diversity and Inclusion Chair By now, everyone has replaced ‘millennials’ with ‘Gen X’ in their editorials, and millennials are looped in with the previous generations who grew into having negative stereotypes of the newest generation. Why is it that with every generation we get into this cycle of comparing habits and […]