Entries by PRSA

One size does not fit all: Diversity within communications roles

By Alyssa Badalamenti, Diversity & Inclusion Chair I previously led communication strategies for an accounting firm and gained invaluable experience from this role. However, I remember feeling a little “out of the group” among my peers who had the traditional PR role for the local agencies who market for big brand names. Here I was, […]

2018 PRSA Membership Savings

by Beth Swanson, MBA & APR Taking time from our busy schedules to refresh and renew with peers opens us to new ideas, advice and problem-solving assistance, according to Francesca Gino, a professor at Harvard Business School in a recent article on HBR.org. During my 13 years as a member and volunteer, PRSA has provided me with […]

Representation Matters

By Alyssa Badalamenti, Diversity & Inclusion Chair The animated film, Coco, recently won Oscars for Best Animated Feature Film and Best Original Song at this year’s Academy Awards. The film represented a young, Mexican boy who had dreams of becoming a musician; a heartfelt story with culture and diversity beautifully woven in. But it was […]

A Louder Voice for Diversity & Inclusion

By Alyssa Badalamenti, Diversity & Inclusion Chair The last 12 months have highlighted diversity and inclusion in such a powerful way that it makes my role as Diversity and Inclusion Chair only a microscopic piece of a much larger initiative in our lifetime. As a public relations professional (and an ethical and moral human being), […]

How Nonverbal Communication Speaks Loudly Through Diversity

By Alyssa Badalamenti, Diversity & Inclusion Chair Over the holidays I traveled to three different countries – all of which I didn’t speak the native language, but learned a few key phrases to help me communicate throughout the day. What I quickly realized, though, was even though I could speak “enough,” the language didn’t actually help […]