By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair In the wake of George Floyd’s death, we have seen a national outcry and protests against racism, injustice and police brutality occur worldwide, calling for change. Finding words to respond to social injustice isn’t easy, but there are steps we can take to navigate these […]
By Alyssa List, PRSA Orlando VP, Finance The AP Stylebook made notable changes in its latest edition, updating its guidance on a number of relevant topics like race, gender-neutral language, and terms related to the coronavirus pandemic. One important change was the capitalization of Black when using it as an adjective that refers to racial, […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Last year was a banner year for the LGBTQ+ community in the city of Orlando and throughout Central Florida. Not only did Orlando receive a perfect score on the Human Rights Campaign’s Municipal Equality Index, a nationwide evaluation of equality in municipal laws, but Orange […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Adweek’s inaugural Diversity & Inclusion Summit, brought thirteen chief marketing officers and brand leaders from top global organizations together for a virtual event to discuss how diversity, inclusion, equality and equity are growth drivers across all business sectors. Diversity and inclusion in business and marketing […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair We live in a globalized society, and while it feels like we are all interconnected, it is easy to forget that cultures and traditions vary from place to place. When developing a multicultural marketing strategy, it is important to have content properly adapted into the […]
By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair “…We’re not a genre, because there’s no one way to be black. […] This is not a moment. This is a movement. We are Strong Black Leads. Today is A Great Day in Hollywood.” Two years ago, Netflix debuted a commercial spot during the 2018 […]
The University of Central Florida’s Nicholson School of Communication and Media is hosting the annual International Crisis and Risk Communication Conference and announces a new Ph.D. program in Strategic Communication. ICRCC features presentations, workshops and panel discussions on strategic crisis communication issues, case studies, best practices and emerging trends, presented by a unique combined lineup […]
We’ve had a great start to the year and have even more networking, programming, professional development, awards and mixers planned for the year. Check out our newsletter, blog, website and social channels for all the details. The momentum continued at our well-attended February 6 program, “Strategic Communications on a Shoestring Budget,” which was in partnership […]
Considering earning your APR accreditation? Earning the APR credential is a mark of distinction and demonstrates your commitment to the public relations profession and ethical practice. Practitioners who have earned their APR say the process helped them develop both their skills and professionalism, receive bonuses or salary increases and even has been the deciding factor […]
PRSA Orlando Chapter members met and discussed the importance of women in leadership and more. Their discussion and findings were incorporated into the Diversity and Inclusion whitepaper: What is the biggest lie working women have collectively accepted as true? “If you put your head down and work hard, you will be seen for your value,” […]