Entries by PRSA

The Lowercase Black is a Color, Not a Person: New AP Stylebook Changes You Should Know Right Now

By Alyssa List, PRSA Orlando VP, Finance The AP Stylebook made notable changes in its latest edition, updating its guidance on a number of relevant topics like race, gender-neutral language, and terms related to the coronavirus pandemic.   One important change was the capitalization of Black when using it as an adjective that refers to racial, […]

The City of Orlando Leads The Way in LGBTQ+ Inclusion

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Last year was a banner year for the LGBTQ+ community in the city of Orlando and throughout Central Florida. Not only did Orlando receive a perfect score on the Human Rights Campaign’s Municipal Equality Index, a nationwide evaluation of equality in municipal laws, but Orange […]

Key Takeaways From Adweek’s Diversity & Inclusion Summit

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair Adweek’s inaugural Diversity & Inclusion Summit, brought thirteen chief marketing officers and brand leaders from top global organizations together for a virtual event to discuss how diversity, inclusion, equality and equity are growth drivers across all business sectors.  Diversity and inclusion in business and marketing […]

The Importance Of Translating & Transcreating Your Marketing Campaigns

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair We live in a globalized society, and while it feels like we are all interconnected, it is easy to forget that cultures and traditions vary from place to place. When developing a multicultural marketing strategy, it is important to have content properly adapted into the […]

International Crisis and Risk Communication Conference

The University of Central Florida’s Nicholson School of Communication and Media is hosting the annual International Crisis and Risk Communication Conference and announces a new Ph.D. program in Strategic Communication.  ICRCC features presentations, workshops and panel discussions on strategic crisis communication issues, case studies, best practices and emerging trends, presented by a unique combined lineup […]

Kicking off the New Year with Great Programming

We’ve had a great start to the year and have even more networking, programming, professional development, awards and mixers planned for the year. Check out our newsletter, blog, website and social channels for all the details. The momentum continued at our well-attended February 6 program, “Strategic Communications on a Shoestring Budget,” which was in partnership […]

APR Spring Workshop 2020 Starting Soon

Considering earning your APR accreditation? Earning the APR credential is a mark of distinction and demonstrates your commitment to the public relations profession and ethical practice. Practitioners who have earned their APR say the process helped them develop both their skills and professionalism, receive bonuses or salary increases and even has been the deciding factor […]