Entries by PRSA

The Importance Of Translating & Transcreating Your Marketing Campaigns

By: Veronica Figueroa Fernandez, PRSA Orlando Diversity & Inclusion Chair We live in a globalized society, and while it feels like we are all interconnected, it is easy to forget that cultures and traditions vary from place to place. When developing a multicultural marketing strategy, it is important to have content properly adapted into the […]

International Crisis and Risk Communication Conference

The University of Central Florida’s Nicholson School of Communication and Media is hosting the annual International Crisis and Risk Communication Conference and announces a new Ph.D. program in Strategic Communication.  ICRCC features presentations, workshops and panel discussions on strategic crisis communication issues, case studies, best practices and emerging trends, presented by a unique combined lineup […]

Kicking off the New Year with Great Programming

We’ve had a great start to the year and have even more networking, programming, professional development, awards and mixers planned for the year. Check out our newsletter, blog, website and social channels for all the details. The momentum continued at our well-attended February 6 program, “Strategic Communications on a Shoestring Budget,” which was in partnership […]

APR Spring Workshop 2020 Starting Soon

Considering earning your APR accreditation? Earning the APR credential is a mark of distinction and demonstrates your commitment to the public relations profession and ethical practice. Practitioners who have earned their APR say the process helped them develop both their skills and professionalism, receive bonuses or salary increases and even has been the deciding factor […]

Make 2020 the Year You Get Your APR!

APR Spring Workshop 2020 and APR Boot Camp Considering earning your APR accreditation? Earning the APR credential is a mark of distinction and demonstrates your commitment to the public relations profession and ethical practice. Practitioners who have earned their APR say the process helped them develop both their skills and professionalism, receive bonuses or salary […]

Membership Promotion

JANUARY – FEBRUARY PROMO: FREE Chapter PLUS waived initiation or reinstatement fee (up to a $165 value) New and returning members will have their initiation or reinstatement fee waived, when they join National as a Regular member ($260 annual dues) and receive a: FREE 1-yr Chapter Membership (up to $100 value) Use promo code: JAN2020 […]

Happy New Year and New Decade!

I am honored to serve as your 2020 PRSA Orlando Regional Chapter president and to be surrounded by an exemplary board of directors who are focused on continuing to deliver quality professional development and networking opportunities for our members and anyone in the public relations/communications fields. There’s something for everyone to discover, participate in and […]

Demystifying the College of Fellows

Serving as the crisis communication leader during the largest art heist in the world, interviewing President Reagan (on two hours’ notice), conducting media training for professional football players– all of these are part of special stories of the extraordinary professionals who make up the PRSA College of Fellows. PRSA’s International Conference in 2021 will be […]