Marketing Manager

SightPlan
Published
February 5, 2018
Location
Orlando, Florida
Category
Default  
Job Type

Description

SightPlan

Marketing Manager

This is a key role responsible for planning and execution of branding, digital media strategy, demand generation and drip campaigns, events, advertising, public relations and social media engagement. It’s a broad set of responsibilities that comes with the resources, authority and autonomy to deliver exceptional results.

This position requires strong organizational and coordination skills, along with a full understanding of how integrated marketing and automation drive demand generation and the sales pipeline. The Marketing Manager will be the primary point of contact and relationship manager for a virtual team of third-party experts which will assist with execution.

Responsibilities:

  • Manage the creation and implementation of marketing strategy and tactics.
  • Oversee marketing, advertising, and public relations operations to insure results, quality, and cost-effective management of resources.
  • Develop detailed campaign and initiative project plans.
  • Create and maintain an editorial calendar identifying content focus and distribution channel.
  • Assist in the formation and management of marketing budgets and expenses.
  • Manage marketing execution with outside vendors.
  • Recommend department operational procedures, policies, and standards.
  • Represent the company at industry events and business meetings.
  • Work with company executives to develop long-term business plans.
  • Assist in preparation and delivery of Board of Director communications.
  • Recruit, train, supervise, and evaluate department staff.

Skills & Experience:

  • 5+ years of experience managing marketing teams and processes.
  • Strong creativity, self-motivation, time management, enthusiasm and problem-solving skills.
  • Experience in marketing planning, advertising and public relations.
  • Ability to develop and deliver presentations.
  • Ability to motivate teams and simultaneously manage several projects.
  • Willingness to work a flexible schedule and travel.
  • Familiarity with Office, Presentation, Content Management and Design software.
  • Experience with analytic tools for Google, Facebook and other social platforms.
  • Ability to work in a highly disciplined, process-driven environment.
  • Outstanding written and verbal skills, impeccable spelling and grammar.
  • B2B marketing experience.
  • Bachelor’s Degree in Marketing, Advertising or Business preferred.
  • Experience as a strategist in a creative or digital agency preferred.

Apply:

Send Resume or LinkedIn Profile to jobs@sightplan.com

Apply
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