Marketing Communications Manager

Hale Fire & Safety - Unit of IDEX Corp.
Published
June 6, 2018
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Description

To lead the development and execution of tactical marketing plans for Hale products based on targeted growth initiatives that align with the business & sales team goals. Primary responsibilities include strategy, administration and execution of digital marketing campaigns, leads management, external communications, marketing collateral/content creation, product launches, managing website functionality and content.

REPORTING TO:  Vice President Marketing

PERSONAL PROFILE:

  • Creativity
  • Customer focused
  • Dealing with ambiguity
  • Effective planning and time management
  • Strategic thinker
  • Strong leadership skills
  • Excellent written and oral communications
  • Ability to inspire others and build effective teams
  • Proven track record in similar marketing role 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  •  In cooperation with other marketing leaders within IDEX Fire & Safety, establishes strategic marketing plans to achieve group objectives for markets, products and services.
  • Responsible for the preparation and execution of Hale marketing initiatives and budget.
  • Collaborates with a collective team to plan and execute Hales marketing and marcoms activities. This includes responsibility for the marketing mix, digital, product marketing, marketing communications, digital campaigns, print advertising and public relations.
  • Prepares and communicates Hales marketing KPI’s that measures progress in key areas such as email campaigns, website rankings, SEO results, and lead generation.
  • Collaborates with a wide variety of functional areas such as Sales, Product Management, Engineering, and Operations to develop services and programs that are responsive to customer needs and market opportunities for ROI.
  • Plan and creates marketing materials in support of Hale’s targeted growth initiatives by collaborating with key Business Unit resources, IDEX Fire & Safety resources, or outside service companies. Marketing materials include and are not limited to catalogs, brochures, videos, sales samples and tools, PowerPoint presentations, white papers, advertisements and websites
  • Maintains technical and branding accuracy of all existing marketing materials - which includes catalogs, brochures, technical data sheets, service and operation manuals, videos, PowerPoint presentations and websites.
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